{"id":21419,"date":"2024-08-06T21:03:33","date_gmt":"2024-08-06T21:03:33","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21419"},"modified":"2024-08-06T21:03:34","modified_gmt":"2024-08-06T21:03:34","slug":"price-beats-brand-loyalty-with-back-to-school-shoppers-report-says","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21419","title":{"rendered":"Price beats brand loyalty with back-to-school shoppers, report says"},"content":{"rendered":"

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This back-to-school shopping season, it seems some parents are questioning where their loyalty lies. Brand loyalty, that is.<\/p>\n

Majorities of parents said they\u2019d choose affordability over their preferred brand or retailer while shopping for back-to-school supplies, according to a survey of about 1,200 parents of school-aged children conducted by Deloitte from May 22 to May 30.<\/p>\n

But with the value of the $31.3 billion back-to-school shopping sales market holding fairly steady compared to last year, there are still opportunities for brands to create trust and loyalty among shoppers, Deloitte researchers, execs, and analysts wrote in its 17th annual back-to-school survey.<\/p>\n

Bargain hunting: <\/strong>This year\u2019s back-to-school shoppers are prioritizing value, per the report. For instance, they\u2019re shopping earlier to secure the best deals, switching to private labels, and spreading their spending across more retail formats:<\/p>\n