{"id":21351,"date":"2024-07-13T20:17:38","date_gmt":"2024-07-13T20:17:38","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21351"},"modified":"2024-07-13T20:17:39","modified_gmt":"2024-07-13T20:17:39","slug":"coworking-with-david-corns","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21351","title":{"rendered":"Coworking with David Corns"},"content":{"rendered":"

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Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

David Corns is the chief marketing officer of Opendoor, an online residential real-estate company. Prior to Opendoor, he worked in-house at agencies like Wieden+Kennedy, Crispin, Venables Bell & Partners, and R\/GA.<\/p>\n

Favorite project you\u2019ve worked on? <\/strong>I have two\u2014both of which happen to be related to the Super Bowl. One was turning Opendoor into a brand. This past February, we proved that selling a house can be so easy that you can do it during the big game\u2019s halftime with Opendoor\u2019s first-ever halftime showing. We helped a real Atlanta family sell their home in just 15 minutes, shattering the idea that selling a home has to be a hard, time-consuming, and highly stressful process. We hacked a major cultural moment and generated all-time highs for awareness and consideration for Opendoor.<\/p>\n

The second one is bringing Reddit\u2019s 5-second Super Bowl ad<\/a> to life in 2021. The ad celebrated the power of Reddit\u2019s communities during a major national cultural moment just weeks after Reddit had dominated the financial world. Typically, Super Bowl ads can take years. This one was done in a matter of days. We saw the idea, created it, and shipped it that very weekend. Great ideas are currency.<\/p>\n

What\u2019s your favorite ad campaign?<\/strong> Among my favorites would be Nike\u2019s iconic work with Wayne Rooney. That campaign caused so much of an uproar that people thought Nike sponsored the World Cup that year. As a creative\u2014and Buckinghamshire, England, native\u2014that one left an impression.<\/p>\n

One thing we can\u2019t guess from your LinkedIn profile: <\/strong>I walk\u2014a lot. Walking during meetings, walking during the morning. It\u2019s a lifestyle.<\/p>\n

What marketing trend are you most optimistic about? Least? <\/strong>I\u2019m most optimistic about brand building. This remains the ultimate difference-maker between a generational brand and one that disappears from the conversation. Brand building is a science and an art. While it takes time and investment, it steps you up for long-term success versus solely focusing on the near-term numbers. The key to brand building is to be contextual to the media environment. It\u2019s about reaching consumers where they are, and serving them a message unique to their environment. That\u2019s the special sauce.<\/p>\n

I\u2019m least optimistic about of-the-moment trends. Emerging tools are important. Web3 or NFTs, for example, are valuable, but they\u2019re not often used in an additive way. Beloved brands help shape culture\u2014not jump on every trend.<\/p>\n<\/div>\n