{"id":21306,"date":"2024-06-28T19:51:50","date_gmt":"2024-06-28T19:51:50","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21306"},"modified":"2024-06-28T19:51:51","modified_gmt":"2024-06-28T19:51:51","slug":"how-montes-fine-foods-is-embracing-tomato-girl-summer","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21306","title":{"rendered":"How Monte\u2019s Fine Foods is embracing \u2018tomato girl summer\u2019"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">After the phrase \u201ctomato girl summer\u201d emerged last summer, you best believe that fashion brands took notice.<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">Clothing retailer Lisa Says Gah partnered with Hunt\u2019s on tomato-shaped earrings and a line of apparel, and designers like Rachel Antonoff and Tyler McGillivary are selling tomato-print pants and shirts. Most recently, Staud unveiled a version of its Tommy purse with a beaded tomato print on the front in partnership with the New York-based Italian restaurant Monte\u2019s at the Manor and food brand Monte\u2019s Fine Foods, which has since sold out (but will be restocked in mid-July, per the brand).<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">\u201cWe always love being playful with our designs of the Tommy [bag] and being opportunistic with fun trends that are also on brand for us,\u201d George Augusto, co-founder and artistic director at Staud, told us in an email. \u201cTomato girl summer,\u201d he added, was the \u201cperfect inspiration\u201d for the design.<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">PJ Monte, founder and CEO of Monte\u2019s Fine Foods, told us his brand was working on tomato-inspired apparel long before tomato girl summer. Monte\u2019s branched into DTC in 2020, Monte told us, and since then has sold merch and struck up collaborations with apparel brands like Noah NY and Ignored Prayers.<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">While fashion collabs may seem \u201cuntraditional\u201d for an Italian-food brand, he said, the (tomato) juice has been worth the squeeze, leading to press attention and sales for Monte\u2019s.<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">\u201cThat\u2019s what keeps me up at night and up and ready to go in the morning,\u201d Monte said. \u201cHow can we do something that innovates this space that people traditionally don\u2019t do?\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-30ee9090-12 yyQzD\">Ripe opportunity<\/h2>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">The first collab Monte\u2019s did was four years ago with Noah NY on a co-branded tomato shirt and pasta sauce jar. That collaboration sold out in a day, Monte said, and it \u201cput [Monte\u2019s] on the map with a lot of fashion outlets.\u201d<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-b4979adf-1 fPIWfF\">\n<div id=\"inline-subscribe\" class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-30ee9090-12 leLrLI inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-30ee9090-12 lanbVp inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">\u201cWe were ahead of the curve for sure,\u201d Monte said.<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">Monte said he wants Monte\u2019s to \u201cencompass a lifestyle,\u201d drawing on the community and hospitality aspects of dining, which he said goes \u201chand in hand\u201d with the fashion world. Bringing food and fashion together, he told us, was a \u201cnatural progression that was inevitable.\u201d<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">The clout that comes from the fashion world, hasn\u2019t hurt either. Monte said when Pete Davidson was photographed wearing a Monte\u2019s sweatshirt while out with Kim Kardashian in 2022, it helped drive even more publicity for the brand. To date, Monte said the brand hasn\u2019t done any paid digital media and has instead stuck to organic tactics.<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">\u201cIt\u2019s just a matter of being scrappy, being smart, being strategic, but also\u2026intentional about shooting for the stars,\u201d he said. \u201cWe need to be in Vogue, we need to be in Forbes, we need to be in the New York Times.\u201d<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">The brand has also been leaning into content creation, like in videos filmed during a May event with Staud to celebrate the collaboration at Monte\u2019s Hamptons restaurant, Monte\u2019s at the Manor. Attendees included Lisa Aiken, executive fashion, beauty and lifestyle director and SVP of commerce at Cond\u00e9 Nast, as well as actress Sarita Choudhury and creator Natalie Shine.<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">As for the next Monte\u2019s collab? Monte told us that the brand is working with The M Jewelers to open a cafe at its West Hollywood location that will sell coffee and pantry items. The opening date, he said, will be \u201csooner than later.\u201d<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">Perhaps down the line, they\u2019ll even branch out into pasta-shaped jewelry, Monte said, pointing to his own necklace. \u201cI\u2019m wearing a 14-karat gold pasta wheel around my neck right now,\u201d he said. \u201cAnd I made that 15 years ago before anybody was making ravioli earrings.\u201d<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/06\/28\/how-monte-s-fine-foods-is-embracing-tomato-girl-summer?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the phrase \u201ctomato girl summer\u201d emerged last summer, you best believe that fashion brands took notice. Clothing retailer Lisa Says Gah partnered with Hunt\u2019s on tomato-shaped earrings and a line of apparel, and designers like Rachel Antonoff and Tyler McGillivary are selling tomato-print pants and shirts. Most recently, Staud unveiled a version of its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21306","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Monte\u2019s Fine Foods is embracing \u2018tomato girl summer\u2019 | Brandiary<\/title>\n<meta name=\"description\" content=\"After the phrase \u201ctomato girl summer\u201d emerged last summer, you best believe that fashion brands took notice.Clothing retailer Lisa Says Gah partnered with\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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