{"id":21291,"date":"2024-06-23T19:44:25","date_gmt":"2024-06-23T19:44:25","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21291"},"modified":"2024-06-23T19:44:26","modified_gmt":"2024-06-23T19:44:26","slug":"movie-theater-ad-spend-is-climbing-report","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21291","title":{"rendered":"Movie theater ad spend is climbing: report"},"content":{"rendered":"

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After a bumpy start to the summer box office, people are beginning to flock to the movies as the weather heats up. Disney\u2019s Pixar films Inside Out 2<\/em> notched a $155 million opening at the box office last weekend, the biggest weekend box office since last year\u2019s Barbie<\/em>, and other anticipated titles like Deadpool & Wolverine<\/em> are projected to bring in even more in ticket sales.<\/p>\n

As theater attendance has slowly recovered since the height of the pandemic, more brands are advertising in movie theaters, too. Spending on out-of-home cinema advertising saw a 41% YoY increase in Q1 2024, according to data that Vivvix compiled for Marketing Brew.<\/p>\n

A star-studded (advertising) affair: <\/strong>The data, which spans almost 4,000 movie theaters across the country, found that advertisers spent $42 million on cinema ads in the first quarter of 2024, an uptick from the $33 million spent a year prior, Vivvix found. Three sectors dominated that ad spend: public transportation, hotels, and resorts; communications; and insurance.<\/p>\n