{"id":21285,"date":"2024-06-21T19:41:34","date_gmt":"2024-06-21T19:41:34","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21285"},"modified":"2024-06-21T19:41:35","modified_gmt":"2024-06-21T19:41:35","slug":"two-thirds-of-advertisers-bought-ads-on-misinformation-sites-researchers-find","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21285","title":{"rendered":"Two-thirds of advertisers bought ads on misinformation sites, researchers find"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-b4979adf-1 fPIWfF\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-30ee9090-12 leLrLI inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-30ee9090-12 lanbVp inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">Ads that run on websites that make the C-suite blush are the ad industry\u2019s ouroboros, a seemingly unsolvable problem that circles back around again and again.<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">And here we are once more: Two-thirds of advertisers unknowingly bought ads on websites deemed to contain \u201cmisinformation\u201d between 2019 and 2021, according to researchers at Stanford and Carnegie Mellon who published their findings in science journal <em>Nature<\/em> earlier this month.<\/p>\n<ul>\n<li>Advertisers subsidized more than three-quarters of websites considered to contain misinformation by publisher rating company NewsGuard and the Global Disinformation Index, the researchers found.<\/li>\n<li>More than half (55%) of the 100 most active advertisers appeared on misinformation websites in that timeframe.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">The study involved 9 million ads from more than 42,500 advertisers on 5,400 websites<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">Programmatic advertising, where advertisers bid on users and not the content ads appear next to, has for years resulted in ad placements on content deemed to be brand-unsafe, including Russian propaganda or fake news publishers.<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">Lately, though, concerns about ad dollars funding misinformation have taken a bit of a back seat to concerns about made-for-advertising, or clickbait, sites. Last year, a report from the Association of National Advertisers estimated that some $10 billion was wasted in the five months between September 2022 and January 2023.<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">The researchers from Stanford and Carnegie Mellon found that ad execs may not be particularly concerned about misinformation. They surveyed \u201cdecision-makers,\u201d including CEOs and CMOs, and found that only 41% believed \u201cconsumers react against companies whose advertisements appear on misinformation websites.\u201d<\/p>\n<p class=\"dist__StyledText-sc-30ee9090-12 gRSrDt\">That suggests, the researchers wrote, \u201cthat decision-makers believe that advertising on misinformation websites is probably commonplace\u2026and has limited consequences for the companies involved.\u201d<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/06\/18\/two-thirds-of-advertisers-bought-ads-on-misinformation-sites-researchers-find?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Ads that run on websites that make the C-suite blush are the ad industry\u2019s ouroboros, a seemingly unsolvable problem that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21285","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Two-thirds of advertisers bought ads on misinformation sites, researchers find | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, 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