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Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\nMelissa Grady Dias is the chief marketing officer of Cadillac. Over the course of her career, she\u2019s also worked at brands and agencies including MetLife, Motorola, and TBWAChiatDay.<\/p>\n
Favorite project you\u2019ve worked on? <\/strong>I am very proud of our \u201cColors of Emotion\u201d campaign. It was the grand unveiling of the Lyriq, Cadillac\u2019s first all-electric vehicle, on the world stage. It was also the first campaign to feature the new visual identity and tagline, \u201cBe iconic.\u201d We felt we needed to revamp our brand strategy and look and feel for Cadillac\u2019s transition to EVs. The entire process took two years, and to see the final product and culmination of it all was incredibly fulfilling for the entire team. At one point, \u201cColors\u201d tested in the top 3% of all ads ever tracked by our GM research team across all industries.<\/p>\nWhat\u2019s your favorite ad campaign? <\/strong>My favorite campaign right now is the Angi ad with the song from Black Sheep. I love the energy the music infuses\u2014you can\u2019t help but start to move, and it stays in your head. And the message is so clear\u2014get some help from Angi, and you have the freedom to enjoy the things you want to do.<\/p>\nAnother one I love that came out years ago is the \u201cBeatrice\u201d ad by Esurance. There\u2019s a myth that people don\u2019t like advertising, but people like good <\/em>advertising that\u2019s entertaining, memorable, and relatable. This one is the perfect balance of memorability and effectiveness. It clearly establishes Esurance as the tech-savvy option for big insurance savings, and I still quote and laugh at the punchline today!<\/p>\n\n
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Get marketing news you’ll actually want to read<\/h5>\n
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
One thing we can\u2019t guess from your LinkedIn profile? <\/strong>I\u2019m very into mindfulness and breathing exercises! A coworker introduced meditation to me early in my career. One night, when we were in the office working late, she made the suggestion of doing a few exercises after noticing that I was stressed and wound up. While I was a bit skeptical at first, it was the start of a journey of passion that continues today. I\u2019m even involved in a mental well-being company, Ziva Health, as an advisor.<\/p>\nWhat marketing trend are you most optimistic about? Least? <\/strong>It may be a predictable answer, but I\u2019m very excited about the applications of AI in marketing. First from a personalization perspective, and the ability to create custom content experiences and product offers for the customer. Second, the ability to generate numerous pieces of content instantly across regions and languages to highlight and showcase our Cadillac products. It will be such a massive time and money saver for us.<\/p>\nThe trend I\u2019m least excited about is the rising cost of media across channels. Especially TV. It\u2019s still the best way to reach a broad audience and build awareness.<\/p>\n
What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I\u2019m a huge fan of the Pivot<\/em> podcast hosted by Kara Swisher and Scott Galloway. They are both so insightful and have deep discussions on the latest industry trends, emerging technologies, political developments, and other major forces that impact our world and, by extension, the marketing landscape. They also have an incredible lineup of guests with amazing perspectives and stories of their own. They have a great dynamic, and their banter and predictions always keep me entertained.<\/p>\n<\/div>\nRead the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Melissa Grady Dias is the chief marketing officer of Cadillac. Over the course of her career, she\u2019s also worked at brands and agencies including MetLife, Motorola, and TBWAChiatDay. Favorite project you\u2019ve worked on? I am […]<\/p>\n","protected":false},"author":1,"featured_media":21274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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