{"id":21270,"date":"2024-06-16T19:29:42","date_gmt":"2024-06-16T19:29:42","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21270"},"modified":"2024-06-16T19:29:43","modified_gmt":"2024-06-16T19:29:43","slug":"reddit-partners-with-ias-and-doubleverify-on-brand-safety","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21270","title":{"rendered":"Reddit partners with IAS and DoubleVerify on brand safety"},"content":{"rendered":"

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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

Reddit is partnering with two leading brand safety companies, Integral Ad Science and DoubleVerify, as it continues to lure ad dollars.<\/p>\n

The new partnerships, announced this week, will allow advertisers to use DoubleVerify and IAS\u2019s measurement and brand safety tech, which can scan text and images and, in theory, prevent advertisers from appearing alongside content they might want to avoid. The partnerships will also give advertisers access to the companies\u2019 viewability and measurement tools.<\/p>\n

Reddit has long faced brand safety concerns from advertisers, since controversial content, including pornography, can be found on the site. But since going public in March, it\u2019s been pitching itself to Madison Avenue as a \u201cmust buy\u201d for advertisers, rolling out full-funnel capabilities and new inventory.<\/p>\n