{"id":21231,"date":"2024-06-02T19:11:27","date_gmt":"2024-06-02T19:11:27","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21231"},"modified":"2024-06-02T19:11:28","modified_gmt":"2024-06-02T19:11:28","slug":"washington-wizards-toronto-raptors-have-most-sponsorship-deals-in-the-nba-report","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21231","title":{"rendered":"Washington Wizards, Toronto Raptors have most sponsorship deals in the NBA: report"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-d2c797cb-12 rtHHL\">The most sponsored teams in the NBA did not necessarily have the most successful regular seasons.<\/p>\n<p class=\"dist__StyledText-sc-d2c797cb-12 rtHHL\">The Washington Wizards and Toronto Raptors, who both finished the regular season toward the bottom of the Eastern Conference standings, had the highest number of sponsorship deals, according to a new report from SponsorUnited. The team with the third-most sponsors, the New Orleans Pelicans, finished in the middle of the Western Conference.<\/p>\n<p class=\"dist__StyledText-sc-d2c797cb-12 rtHHL\">Of the four teams currently playing in the conference finals, only two made the top 10 in terms of total number of sponsorships, according to the report, which is based on data pulled from SponsorUnited\u2019s platform from April 2023 to April 2024.<\/p>\n<p class=\"dist__StyledText-sc-d2c797cb-12 rtHHL\">As the league evolves, and interest in both men\u2019s and women\u2019s basketball grows, brands across categories may find success working with NBA teams regardless of their conference ranking and players from rookies to veterans.<\/p>\n<p class=\"dist__StyledText-sc-d2c797cb-12 rtHHL\"><strong>Wizardry: <\/strong>The Wizards had 122 deals, leading the league in terms of number of sponsorships for the third season in a row, per the report. The Raptors followed with 114, while the Pelicans had 109, the third-highest total.<\/p>\n<ul>\n<li>The Cleveland Cavaliers and Indiana Pacers had more than 100 deals each.<\/li>\n<li>The Sacramento Kings, Dallas Mavericks, Milwaukee Bucks, Memphis Grizzlies, and Chicago Bulls rounded out the top 10.<\/li>\n<li>Of that list, only the Pacers and Mavericks made it to this year\u2019s conference finals.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-d2c797cb-12 rtHHL\">The Raptors and Wizards have seen the largest deal volume growth since the 2019-20 season, adding 51 and 41 sponsorships in that timeframe, respectively. (The Raptors won their first and only NBA championship in 2019.) \u201cThese additional deals are led by new jersey-patch deals, never-before-seen brand activations, and continued sustainability and community impact efforts, all of which brands should explore when looking at any sports sponsorship,\u201d according to SponsorUnited.<\/p>\n<p class=\"dist__StyledText-sc-d2c797cb-12 rtHHL\"><strong>Starry-eyed: <\/strong>While Coca-Cola-owned Sprite ranked among the brands with the most NBA sponsorship deals, PepsiCo\u2019s Starry is a \u201cbrand to watch,\u201d according to the report. Starry added 11 NBA deals this season, and it sponsored the 3-point contest at All-Star weekend.<\/p>\n<ul>\n<li>Tissot, Michelob Ultra, State Farm, Ticketmaster, and Gatorade were the most active brands in the NBA in terms of number of sponsorships.<\/li>\n<li>Kia, Sprite, Progressive, Chick-fil-A, and Lexus rounded out the rest of the top 10.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-d2c797cb-12 rtHHL\"><strong>Rookies \ud83e\udd1d vets: <\/strong>NBA mainstays including Stephen Curry, Giannis Antetokounmpo, and LeBron James had the most brand endorsements, but rookies like Gradey Dick and and twins Ausar and Amen Thompson \u201care quickly rising to brand stardom,\u201d SponsorUnited found.<\/p>\n<ul>\n<li>Dick, a first-round pick who plays for the Raptors, added eight endorsement deals this season with brands including Gillette and Chipotle for a total of 12 endorsement deals, the fourth-most in the league.<\/li>\n<li>The Thompson twins, both top-five picks, have added seven deals each with brands such as Nike and American Express.<\/li>\n<\/ul>\n<div class=\"style__InlineSubscribeWrapper-sc-b4979adf-1 fPIWfF\">\n<div id=\"inline-subscribe\" class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-d2c797cb-12 RQzlm inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-d2c797cb-12 gqAqoT inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-d2c797cb-12 rtHHL\">\u201cThe enduring popularity of seasoned athletes, coupled with the rise of exciting newcomers, presents a dynamic landscape for brands to forge meaningful connections and capitalize on both established and growing audiences,\u201d the report concluded.<\/p>\n<p class=\"dist__StyledText-sc-d2c797cb-12 rtHHL\"><strong>The bigger picture:<\/strong> Total NBA team sponsorship revenue rose 7% year over year in the 2023-24 season, up to $1.5 billion, per SponsorUnited. It\u2019s been on an upward trajectory since the 2020-21 season, which saw $850 million in sponsorship revenue. The growth is in part thanks to factors like new sponsor brand categories, the inaugural in-season tournament, and \u201ca new generation of players,\u201d according to the report. NBA All-Star weekend also continues to be a brand favorite.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/05\/22\/washington-wizards-toronto-raptors-most-sponsorship-deals-nba-report?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most sponsored teams in the NBA did not necessarily have the most successful regular seasons. The Washington Wizards and Toronto Raptors, who both finished the regular season toward the bottom of the Eastern Conference standings, had the highest number of sponsorship deals, according to a new report from SponsorUnited. The team with the third-most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21231","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Washington Wizards, Toronto Raptors have most sponsorship deals in the NBA: report | Brandiary<\/title>\n<meta name=\"description\" content=\"The most sponsored teams in the NBA did not necessarily have the most successful regular seasons.The Washington Wizards and Toronto Raptors, who both\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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