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Get marketing news you’ll actually want to read<\/h5>\n
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Advertisers will get a front-row seat to Google\u2019s generative AI search features.<\/p>\n
AI Overviews will have ads above, below, and within AI-generated search results, Rachel Melgaard, Google\u2019s director of global search, said on Tuesday at a press roundtable ahead of the company\u2019s Marketing Live event.<\/p>\n
The additional updates to generative-AI powered search results stand to bolster Google\u2019s already massive search advertisement business, which is under pressure from AI-powered competitors and a major antitrust case. Last quarter, Google\u2019s search business brought in more than $46 billion in revenue last quarter, beating expectations.<\/p>\n
\u201cWe’ve been testing this for a while now and we’ve actually found that people find these ads really helpful and advertisers can find these ads effective,\u201d Melgaard said.<\/p>\n
Google\u2019s AI search tool was always going to have ads. The company said as much last year. What\u2019s new, however, is the inclusion of sponsored answers within<\/em> the text box. The search ads can be bought through shoppable and search campaigns, as well as campaigns running through Google\u2019s Performance Max tool.<\/p>\nIn an example shared at the press event, a Google search of \u201chow do I get wrinkles out of clothes\u201d returned a few different answers, including \u201chang your clothes in the shower\u2026.use a damp towel,\u201d atop a sponsored catalog-style ad for Downy fabric spray. The company also teased a feature that showed someone uploading a photo, like an image of their couch, and then searching and shopping for the right storage unit that could fit said couch.<\/p>\n
Flash back: <\/strong>About a year ago, Google introduced a suite of ad products powered by generative AI, tools that could produce instant copy and images. This year, instead of unveiling a major overhaul, the company rolled out updates that fine-tuned such products, like giving advertisers the ability to control the colors and fonts used in AI-generated ads, for example. The generative creative updates are still free to use.<\/p>\nWhen asked, Google execs declined to say specifically how many clients were using these generative-AI tools, or how many AI-created display banners were currently running.<\/p>\n
+1: <\/strong>We recently spoke to Google\u2019s VP and GM of Search Ads about AI-powered search results and its effects on the Search ecosystem.<\/p>\n<\/div>\nRead the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Advertisers will get a front-row seat to Google\u2019s generative AI search features. AI Overviews will have ads above, below, and […]<\/p>\n","protected":false},"author":1,"featured_media":21199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21198","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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