{"id":21186,"date":"2024-05-18T18:50:56","date_gmt":"2024-05-18T18:50:56","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21186"},"modified":"2024-05-18T18:50:58","modified_gmt":"2024-05-18T18:50:58","slug":"youtube-focuses-on-redefining-tv-at-brandcast","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21186","title":{"rendered":"YouTube focuses on \u2018redefining TV\u2019 at Brandcast"},"content":{"rendered":"

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Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

YouTube\u2019s Brandcast event Wednesday night ended with Billie Eilish singing \u201cWhat Was I Made For?\u201d\u2014and fittingly, began with executives trying to answer the same question about the platform.<\/p>\n

The answer, it seems, is creators, who were the central focus of this year\u2019s event, similar to last year\u2019s show, which both took place at Lincoln Center in Manhattan. While kicking off the event, YouTube CEO Neal Mohan called creators \u201cthe new Hollywood\u201d and emphasized the number of people who are now watching YouTube on their TV sets.<\/p>\n

In the last year, US viewers spent more time watching YouTube than all other major streamers, including Netflix, Prime Video, Hulu, making it the \u201cleader in streaming watch time in the US,\u201d Mohan said, citing recent data from Nielsen. He added that \u201cviewers watch more than a billion hours of YouTube content on their TVs every single day.\u201d<\/p>\n

\u201cCreators are redefining what we think of as TV, and they deserve the same acclaim as other creative professionals,\u201d Mohan said. \u201cI believe it\u2019s time creators start receiving Emmys.\u201d (The next day, the YouTube series Hot Ones<\/em>, Good Mythical Morning<\/em>, and Chicken Shop Date<\/em> were all announced as Emmys contenders.)<\/p>\n

Several creators made appearances at Brandcast to highlight their content and the the followings they\u2019ve built on the platform. YouTuber Kinigra Deon, who has nearly 4m subscribers and posts movie- and show-length videos to the platform, said her channel racked up 160 million hours of watch time last year, 70% of which came from connected TVs.<\/p>\n

Other YouTubers like Cleo Abram, Zach King, and Haley Kalil also made appearances to introduce and speak about topics including celebrity fandoms, gaming, lifestyle, and sports content.<\/p>\n

The recent phenomenon of athletes becoming YouTube creators was also a topic of discussion, with NFL commissioner Roger Goodell showing up for the second year in a row and former NFL player turned media personality Shannon Sharpe highlighting content like Sharpe, Chad \u201cOchocinco\u201d Johnson, and Gilbert Arenas\u2019s show, Nightcap<\/em>, and New Heights with Jason and Travis Kelce<\/em>, in addition to live sports on YouTube TV and postgame content.<\/p>\n

So, what was new this year?<\/strong> A few new and kind-of-new offerings were announced during Brandcast, including:<\/p>\n