{"id":21171,"date":"2024-05-13T18:37:16","date_gmt":"2024-05-13T18:37:16","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21171"},"modified":"2024-05-13T18:37:17","modified_gmt":"2024-05-13T18:37:17","slug":"coworking-with-michele-morelli","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21171","title":{"rendered":"Coworking with Michele Morelli"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\">Michele Morelli is SVP of marketing and communications at Foursquare. Prior to Foursquare, she served in marketing and communications roles at AOL, Oath, and Toluna Corporate.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><strong>Favorite project you\u2019ve worked on? <\/strong>The AOL Newfront of 2016 stands out as my favorite project, as it represented a groundbreaking shift in how advertisers engage with digital content. My team and I orchestrated a transformation of New York City\u2019s South Street Seaport into a vibrant block party, showcasing unique experiences and offerings from each of our brands, including HuffPost and TechCrunch. Witnessing the culmination of our efforts on site, with thousands of attendees interacting with our creations against the backdrop of performances by artists like Snoop Dogg, was amazing. The event garnered immense social impressions, surpassing even the NBA All-Star Game that year.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><strong>What\u2019s your favorite ad campaign? <\/strong>My favorite example of effective advertising isn\u2019t actually a campaign; it\u2019s a 2015 Geico commercial. Back when YouTube initially launched, users couldn\u2019t skip ads, so when the announcement came that users would soon have the option to skip after five seconds, it sent ripples through the advertising industry. Many creatives and media agencies were concerned about how to capture viewers\u2019 attention without the guaranteed \u201ceyeball time.\u201d What made the Geico commercial stand out was its direct approach to this change. It embraced the shift head-on and became a part of the cultural conversation. The ad acknowledged the upcoming skip option by saying, \u201cYou can\u2019t skip this ad because it\u2019s already over,\u201d before launching into a scene where a dog takes over a family dinner party. It was engaging, funny, and cleverly used the limitations of the platform to its advantage.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-b4979adf-1 fPIWfF\">\n<div id=\"inline-subscribe\" class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-c44530e4-12 cfTEgz inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-c44530e4-12 jqQIim inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><strong>One thing we can\u2019t guess from your LinkedIn profile: <\/strong>I\u2019m obsessive about consumer privacy and personal data collection.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><strong>What marketing trend are you most optimistic about? Least? <\/strong>In a surprise to no one, I\u2019m feeling most optimistic about all the benefits AI and LLMs\u2014like OpenAI&#8217;s GPT-3\u2014offer. I see a broad range of capabilities that can significantly benefit marketing organizations. To be fair, AI has been used by organizations and frankly, in marketing, for years, but it\u2019s the acceleration of the user-friendly interface that can interpret and act on simple language that has really captured imaginations. The most obvious and exciting uses for current AI include personalized content creation, predictive analytics, and ad targeting and optimization.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\">As for the trend I\u2019m least excited about, anything where there is essentially a monopoly\u2014or large corporations overindexing their share of the market. I see monopolistic competition as something that can stifle innovation and impend the natural acceleration of technological evolution.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I\u2019ve been enjoying the <em>Remarkable Marketing<\/em> podcast lately. The show brings on new guests on every episode to talk about how today\u2019s media ecosystem is shaping marketing trends everywhere. It\u2019s a great creative exercise to get into the mind of other marketing leaders and understand how they are interacting with emerging media.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/05\/13\/coworking-with-michele-morelli?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Michele Morelli is SVP of marketing and communications at Foursquare. Prior to Foursquare, she served in marketing and communications roles at AOL, Oath, and Toluna Corporate. Favorite project you\u2019ve worked on? The AOL Newfront of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21171","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Michele Morelli | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. 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