{"id":21144,"date":"2024-05-04T18:26:56","date_gmt":"2024-05-04T18:26:56","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21144"},"modified":"2024-05-04T18:26:57","modified_gmt":"2024-05-04T18:26:57","slug":"umg-music-to-return-to-tiktok-after-companies-reach-licensing-agreement","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21144","title":{"rendered":"UMG music to return to TikTok after companies reach licensing agreement"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-b4979adf-1 fPIWfF\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-c44530e4-12 cfTEgz inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-c44530e4-12 jqQIim inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\">We\u2019re so back. TikTok and Universal Music Group struck a new deal that will bring music from UMG artists back onto the platform, the companies announced Wednesday.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\">The new agreement was announced the day before TikTok\u2019s NewFronts presentation and ends a three-month-long dispute between the two companies that left the social media platform devoid of music from UMG.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\">While a return date for UMG content on TikTok wasn\u2019t announced, the companies said they are \u201cworking expeditiously\u201d to bring it back, according to a joint press release issued this week.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\">\u201cThis new chapter in our relationship with TikTok focuses on the value of music, the primacy of human artistry and the welfare of the creative community,\u201d Sir Lucian Grainge, UMG\u2019s chairman and CEO, said in a statement.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><strong>Record skip:<\/strong> Music from major UMG artists like Drake and Ariana Grande originally began disappearing from TikTok in February after TikTok\u2019s licensing agreement with UMG expired. At the time, UMG accused TikTok of failing to pay artists fairly and cited the rise of AI-generated music on the platform, among other concerns. TikTok, meanwhile, accused UMG of putting \u201ctheir own greed above the interests of their artists and songwriters.\u201d<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\">The new agreement between the two companies addresses some of the aforementioned concerns through measures including:<\/p>\n<ul>\n<li><strong>Generative AI protections:<\/strong> TikTok and UMG will \u201cwork together to ensure AI development across the music industry will protect human artistry,\u201d according to the press release. As part of those efforts, TikTok has pledged to work with UMG to remove unauthorized AI-generated content from the platform and \u201cimprove artist and songwriter attribution.\u201d<\/li>\n<li><strong>New avenues of monetization for artists? <\/strong>UMG will leverage TikTok\u2019s e-commerce infrastructure, and the two companies will work together on campaigns for UMG artists, the press release said.<strong> <\/strong>(Neither TikTok nor UMG immediately responded to requests for comment on what the e-commerce initiatives will look like.)<\/li>\n<li><strong>More tools for artists: <\/strong>TikTok will \u201ccontinue to invest significant resources into building artist-centric tools,\u201d and it will introduce stronger data and analytics capabilities and stronger online safety protections \u201cfor artists and their fans,\u201d the press release said.<\/li>\n<\/ul>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/05\/03\/tiktok-and-universal-music-group-reach-new-agreement-bringing-umg-music-back-to-the-platform?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. We\u2019re so back. TikTok and Universal Music Group struck a new deal that will bring music from UMG artists back [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21144","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UMG music to return to TikTok after companies reach licensing agreement | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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