{"id":21138,"date":"2024-05-02T18:25:00","date_gmt":"2024-05-02T18:25:00","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21138"},"modified":"2024-05-02T18:25:01","modified_gmt":"2024-05-02T18:25:01","slug":"coworking-with-rachel-sterling","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21138","title":{"rendered":"Coworking with Rachel Sterling"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-b4979adf-1 fPIWfF\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-c44530e4-12 cfTEgz inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-c44530e4-12 jqQIim inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\">Rachel Sterling is CMO of Identity Digital, a domain name services company. She\u2019s also held marketing roles at Instagram, Twitter, and Google.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><strong>Favorite project you\u2019ve worked on? <\/strong>When I worked at Nest Labs, we knew that dads were our core customers for smart-home tech. So it was a given that we would run a campaign for Father\u2019s Day. But we realized that dads hated receiving gifts if it required them to do work. So for Father\u2019s Day 2018, we created a campaign that offered the Nest Hello video doorbell with the gift of professional installation.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><strong>What\u2019s your favorite ad campaign?<\/strong> This is an oldie but a goodie: for the Super Bowl in 2000, EDS ran a spot about cat herding (not metaphorically, but literally) to describe the value of what they do. It was absolute perfection.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><strong>One thing we can\u2019t guess from your LinkedIn profile: <\/strong>I\u2019m weirdly competitive about only one thing: fishing. If we\u2019re going out on a boat together, I\u2019m going to catch the biggest fish of the day.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><strong>What marketing trend are you most optimistic about? Least? <\/strong>I know there\u2019s been a lot of doom stories posted about how AI will take all of our jobs, but I\u2019m optimistic about the wide-scale use of AI in marketing. Having worked in tech for nearly 20 years, I believe technology is meant to supplement human decision-making to improve efficiency and effectiveness. The more we can use technology to handle routine tasks, the more we can free up our time to pursue creative endeavors.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\">I\u2019m least optimistic about using layoffs as a lever to boost growth. When you cut people from your teams, you introduce psychological safety as a barrier to pitching creative and out-of-the-box ideas. If people are consistently fearful they\u2019re going to lose their jobs through a cost-saving measure, they will only pitch the idea that was previously accepted, which stagnates all development.<\/p>\n<p class=\"dist__StyledText-sc-c44530e4-12 nZKQy\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong><em>Hard Fork<\/em>. This is not a marketing-specific podcast, but it provides a round-up of all of the latest developments in tech. Marketing needs to evolve with technology, so it\u2019s crucial as marketers that we stay up-to-date on all of the latest trends. Plus, the hosts, Casey Newton and Kevin Roose, are hilarious.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/05\/02\/coworking-with-rachel-sterling?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Rachel Sterling | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=21138\" \/>\n<meta property=\"og:locale\" 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