{"id":21129,"date":"2024-04-29T18:17:52","date_gmt":"2024-04-29T18:17:52","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21129"},"modified":"2024-04-29T18:17:52","modified_gmt":"2024-04-29T18:17:52","slug":"oppenheimer-sports-content-boost-peacock-viewership","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21129","title":{"rendered":"\u2018Oppenheimer,\u2019 sports content boost Peacock viewership"},"content":{"rendered":"

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Last summer\u2019s smash hit Oppenheimer<\/em> keeps paying off.<\/p>\n

The historical drama made more than $970 million at the global box office for Universal Pictures, and it\u2019s now doing record numbers on Peacock. Oppenheimer<\/em> is its most-viewed pay-one film (meaning a movie available for the first time on TV after leaving theaters and after a rental or purchase period) in the streamer\u2019s history, CFO Jason Armstrong told investors during Comcast\u2019s first quarter earnings call last Thursday.<\/p>\n

Oppenheimer<\/em>\u2019s strong viewership is just one win for Peacock. The platform\u2019s losses have continued to narrow, totaling $639 million in the quarter, smaller than the $704 million loss a year earlier. Peacock\u2019s revenue, meanwhile, jumped to $1.1 billion in the quarter, compared to $685 million in Q1 2023. The service now counts 34 million paid subscribers, a 12 million year over year increase, according to Michael Cavanagh, Comcast president; average revenue per user in the quarter was around $10, the company reported.<\/p>\n

Touchdown:<\/strong> Sports programs have helped deliver some recent viewership wins as well. Peacock\u2019s exclusive airing of the NFL Wild Card game in January was the largest live-streamed event ever, NBCU said, and Armstrong added that it contributed to an influx of paid subscribers; the airing of WWE\u2019s WrestleMania, meanwhile, was the platform\u2019s most-watched entertainment event yet, the company previously said. Next on Peacock\u2019s roster are the Kentucky Derby on May 4, as well as the Paris Olympics, which have already earned $1.2 billion in ad sales. The service will also air NFL games, including one in S\u00e3o Paulo, Brazil, Cavanagh said.<\/p>\n

Non-sports content, like TV shows Ted<\/em> and The Traitors<\/em>, has been creating strong engagement too, according to Cavanagh.<\/p>\n

Overall, viewers are \u201cspending 90% of their time on the platform viewing non-sports programming,\u201d he said.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Last summer\u2019s smash hit Oppenheimer keeps paying off. The historical drama made more than $970 million at the global box […]<\/p>\n","protected":false},"author":1,"featured_media":21130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n\u2018Oppenheimer,\u2019 sports content boost Peacock viewership | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=21129\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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