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Get marketing news you’ll actually want to read<\/h5>\n
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
Not even Zuck\u2019s swagged-out rebrand could get Meta investors hyped for the future.<\/p>\n
Despite exceeding expectations and reporting $36.5 billion in revenue this quarter\u201427% up YoY due largely to a 20% jump in ad impressions and a 6% increase in price per ad\u2014the company lost $200 billion in value after releasing its Q1 earnings.<\/p>\n
The reason for the dip? Meta reported that it expects future growth to slow and expenditures to be higher than anticipated this year due to its increased investments in AI, which could take \u201cseveral years\u201d to pay off.<\/p>\n
Betting on AI:<\/strong> On Meta\u2019s earnings call Wednesday, CEO Mark Zuckerberg noted that Meta has \u201chistorically seen a lot of volatility\u201d in its stock price during product-building phases, comparing its AI investments to those it put into Reels and Stories.<\/p>\n\u201cOnce our new AI services reach scale, we have a strong track record of monetizing them effectively,\u201d he told investors on the call.<\/p>\n
Zuckerberg shared ideas for monetization that included \u201cintroducing ads or paid content into AI interactions.\u201d The Wall Street Journal noted that Meta has already benefited from using AI in ad targeting, helping it to \u201covercome challenges posed by privacy changes implemented by Apple that erased $10 billion of revenue for the social media company in 2022.\u201d<\/p>\n
But not every AI idea is a guaranteed winner. Last week, Meta added its AI assistant into Instagram, Facebook, Messenger, and WhatsApp search bars\u2014which is so far not to everyone\u2019s liking, it seems, given how some users are looking for ways to bypass it or turn it off.<\/p>\n
The metaverse lives on: <\/strong>As headset competitors like Apple Vision Pro have emerged, some marketers have indicated that they\u2019re moving on from the Metaverse. Zuckerberg, however, seems bullish on the technology, calling it a \u201clong-term focus,\u201d even though the company\u2019s virtual reality investments also have yet to pay off. He emphasized Meta\u2019s AR glasses, which he hopes one day will integrate \u201cfull holographic displays.\u201d<\/p>\nDon\u2019t sleep on Threads?<\/strong> Meta\u2019s text-based app created to rival X is currently surpassing it in daily active users in the US, according to recent info from data intelligence platform Apptopia. Zuckerberg noted on the call that the platform now has more than 150 million monthly active users, including Taylor Swift.<\/p>\n<\/div>\nRead the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Not even Zuck\u2019s swagged-out rebrand could get Meta investors hyped for the future. Despite exceeding expectations and reporting $36.5 billion […]<\/p>\n","protected":false},"author":1,"featured_media":20440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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