{"id":21106,"date":"2024-04-21T18:07:51","date_gmt":"2024-04-21T18:07:51","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21106"},"modified":"2024-04-21T18:07:54","modified_gmt":"2024-04-21T18:07:54","slug":"paramount-is-leaning-into-ai-enabled-shoppable-tv","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21106","title":{"rendered":"Paramount is leaning into AI-enabled shoppable TV"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-b4979adf-1 fPIWfF\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-2252f3c6-12 fxopsA inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bGZYqp inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\">If you\u2019re a longtime country fan, or perhaps a recent convert thanks to Beyonce\u2019s <em>Cowboy Carter<\/em> album, you may have tuned in to this month\u2019s CMT Music Awards, and maybe even its red carpet pre-show. In addition to the fancy outfits and screaming fans, there were also QR codes that encouraged viewers to shop for the things they were seeing on screen.<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\">The feature is part of a new shoppable TV partnership between Paramount and retail media company Shopsense AI, which lets viewers scan the codes and shop for clothing and other products, like home goods, that are similar to those featured in Paramount\u2019s programs. The code directs users to an online store, where items populated by Shopsense\u2019s AI are available for sale.<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\">Viewers can expect more onscreen shopping from Paramount properties in the future, and <em>The Talk<\/em> is already leveraging Shopsense technology<em>,<strong> <\/strong><\/em>according to a press release from the two companies.<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\"><strong>AI 101: <\/strong>The partnership between Paramount and Shopsense was born out of conversations at CES in January, Bryan Quinn, the president and co-founder of Shopsense, told Marketing Brew. Using the CMT Music Awards as a kick-off was an effort to showcase the tech during a tentpole event ahead of upfront season.<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\">Shopsense execs worked with Paramount to understand what CMT Awards attendees wore on the red carpet last year, as well as what might be in vogue this year, Quinn told us. They then took that information and fed it into Shopsense\u2019s AI platform, which put together several similar looks at different price points that viewers could buy from the custom CMT online store<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\">The shopping site won\u2019t necessarily disappear once the broadcast is over, though. \u201cSomeone could go into the store six months from now, if they decide to keep the store up,\u201d Glenn Fishback, Shopsense\u2019s CEO and another co-founder, said. \u201cIt\u2019ll be fresh with new looks around all these items. That\u2019s the magic around this.\u201d<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\"><strong>Join the pack: <\/strong>Paramount isn\u2019t the only company investing in shoppable TV and e-commerce this year. In time for the upcoming 2024 Paris Olympics, NBCUniversal is rolling out Virtual Concessions, which allows users to buy snacks and beverages using a QR code.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/04\/19\/paramount-leans-in-to-ai-enabled-shoppable-tv?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. If you\u2019re a longtime country fan, or perhaps a recent convert thanks to Beyonce\u2019s Cowboy Carter album, you may have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21106","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paramount is leaning into AI-enabled shoppable TV | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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