{"id":21100,"date":"2024-04-19T18:05:26","date_gmt":"2024-04-19T18:05:26","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21100"},"modified":"2024-04-19T18:05:27","modified_gmt":"2024-04-19T18:05:27","slug":"average-cmo-tenure-holds-firm-at-4-2-years-according-to-new-data","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21100","title":{"rendered":"Average CMO tenure holds firm at 4.2 years, according to new data"},"content":{"rendered":"

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If you\u2019ve got a chief marketing officer, odds are they\u2019re probably still employed at your company by the time you finish reading this story.<\/p>\n

On average, chief marketers in 2023 had held their position for 4.2 years, or about 50 months, according to head-hunting firm Spencer Stuart, which has tracked and reported on CMO tenure for nearly 20 years across 100 of the top advertisers in the US.<\/p>\n

That figure was slightly less than the 4.6-year (or 55-month) average for the rest of the C-suite, the firm found.<\/p>\n

Marketers might want to celebrate: <\/strong>Though CMO tenure in 2023 remained the same as in 2022, it was up considerably from 2021, when chief marketers held their roles for around 40 months on average, or about 3.3 years.<\/p>\n

What else:<\/strong><\/p>\n