{"id":21082,"date":"2024-04-15T17:59:51","date_gmt":"2024-04-15T17:59:51","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21082"},"modified":"2024-04-15T17:59:52","modified_gmt":"2024-04-15T17:59:52","slug":"nil-deals-are-distributed-evenly-between-men-and-women-report-says","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21082","title":{"rendered":"NIL deals are distributed evenly between men and women, report says"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-b4979adf-1 fPIWfF\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-2252f3c6-12 fxopsA inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bGZYqp inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\">It\u2019s a good time to be playing women\u2019s college sports.<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\">Not only did this year\u2019s women\u2019s March Madness final see higher viewership than the men\u2019s final for the first time, but women college athletes are now also seeing about even distribution of NIL deals as men, according to a report from SponsorUnited.<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\"><strong>Girls club: <\/strong>Of the top 100 athletes based on number of NIL deals in 2023, 52% are women and 48% are men, according to SponsorUnited\u2019s 2023-2024 NIL Marketing Partnerships report.<\/p>\n<ul>\n<li>In 2022, that split was 38% women, 62% men.<\/li>\n<li>Volleyball and softball largely drove the growth.<\/li>\n<li>The number of players from those two sports who made the top 100 list doubled from six in 2022 to 12 in 2023.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\">Basketball, though, is still dominant: 35% of women\u2019s NIL deals are in that sport, compared to 18% in gymnastics and 15% in volleyball. Women\u2019s basketball outranked men\u2019s basketball in terms of average deals per athlete, with women\u2019s basketball deals up 60% from 2022 to 2023.<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\">Women\u2019s volleyball saw the most growth in average number of deals per athlete from 2022 to 2023, with the number of volleyball deals doubling in the past year, according to the report. That\u2019s thanks, in part, to recent Southern Methodist University graduate Alex Glover, who activated 41 deals in the past 12 months compared to eight the year prior. Volleyball has also shown signs of sponsorship growth at the professional level in the US recently.<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\"><strong><del>Go<\/del> No pro: <\/strong>A \u201cstaggering\u201d number\u201435%\u2014of brands now invest only in college athletes and have no major pro athlete deals, according to the report. Hey Dude Shoes, EA Sports, CVS, Adidas, and Raising Cane\u2019s have the highest number of NIL deals across sports.<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\">It\u2019s not unheard of for college athletes to carry their NIL deals with them to the pros, but it\u2019s also not very common, per SponsorUnited: Less than 15% of NIL deals are renewed during the first year of an athlete\u2019s pro career. \u201cRegardless of sport or gender, athletes tend to transition to alternative brands upon finding success in the professional leagues,\u201d according to the report.<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\"><strong>Keep an eye out: <\/strong>Guess which college athlete SponsorUnited highlighted as one whom brands should watch? Hint: She recently played her last game with the University of Iowa Hawkeyes. With nine brand deals and 1.4 million social media followers\u2014plus a laundry list of NCAA records\u2014Caitlin Clark can certainly \u201cpresent favorable exposure for brands,\u201d the report says.<\/p>\n<p class=\"dist__StyledText-sc-2252f3c6-12 bEespx\">In addition to Clark, University of Southern California quarterback Caleb Williams, University of Colorado quarterback Shedeur Sanders, Stanford University forward Cameron Brink, Colorado basketball forward Cody Williams, and UCLA gymnast Jordan Chiles (an Olympic silver medalist and Paris hopeful) could also make for promising brand partners in their collegiate and pro careers, SponsorUnited suggested.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/04\/15\/nil-deals-distributed-evenly-between-men-and-women-report?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. It\u2019s a good time to be playing women\u2019s college sports. Not only did this year\u2019s women\u2019s March Madness final see [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NIL deals are distributed evenly between men and women, report says | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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