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Wu Tang Clan ain\u2019t nothing to mess with. And when it comes to online privacy, neither is the state of Maryland.<\/p>\n
Two sweeping privacy bills passed in the state\u2019s legislature last weekend: the Maryland Online Data Privacy Act, which would restrict how companies collect and use consumers\u2019 data, and the Maryland Kids Code, which would prohibit online platforms from tracking people under 18, and using tactics designed to keep them glued to their devices.<\/p>\n
The fate of the bills is now up to Gov. Wes Moore, a Democrat. Moore hasn\u2019t indicated how he\u2019s leaning toward either bill.<\/p>\n
Caitriona Fitzgerald, deputy director of the Electronic Privacy Information Center (EPIC), told Marketing Brew the Maryland Online Data Privacy Act would be the strongest comprehensive privacy law among the states with such legislation; if it becomes law, Maryland would be the 16th state to protect consumer privacy. The bill contains strong data minimization rules, Fitzgerald said, and existing privacy laws in several other states have fewer restrictions.<\/p>\n
\u201cCompanies can only collect what\u2019s reasonably necessary for the product or service I\u2019m asking for,\u201d Fitzgerald said. \u201cIf I download a weather app, they can use my location to give me the weather; that\u2019s necessary for the product or service I\u2019m asking for. But they can\u2019t sell my data, my location data, to a dozen data brokers. That\u2019s not necessary for the service.\u201d<\/p>\n
Maryland\u2019s bill is a \u201cgamechanger,\u201d she said, in part because other states may follow suit with legislation that has more stringent consumer protections.<\/p>\n
\u201cBig Tech tries to get state legislators to feel like no one will be able to access the internet if they pass this strong law,\u201d Fitzgerald said. \u201cIt certainly helps to have a strong law pass in a state like Maryland and show states the sky didn\u2019t fall.\u201d<\/p>\n
The Maryland Kids Code, meanwhile, would mandate that particular video game and social media services automatically enable the strongest possible privacy settings for younger users, in addition to prohibiting platforms from profiling minors and collecting their exact locations, according to the New York Times. If passed, the code would also prohibit auto-playing videos, notifications, and other tactics designed to keep kids online.<\/p>\n
Federal movement: <\/strong>Any potential legislation from Maryland could end up becoming moot if the American Privacy Rights Act (APRA), a bipartisan data privacy proposal unveiled over the weekend by Sen. Maria Cantwell (D-WA) and Rep. Cathy McMorris Rodgers (R-WA), becomes law.<\/p>\n<\/div>\nRead the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Wu Tang Clan ain\u2019t nothing to mess with. And when it comes to online privacy, neither is the state of […]<\/p>\n","protected":false},"author":1,"featured_media":21077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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