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Get marketing news you’ll actually want to read<\/h5>\n
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Cody Rhodes held his newly won WWE Universal Championship belt in his hands and fell to his knees Sunday night, as Lincoln Financial Field erupted in cheers.<\/p>\n
The moment, which capped WrestleMania 40, marked the culmination of an epic, two-year story in which Rhodes, the son of late wrestling legend Dusty Rhodes, attempted to win the championship that had eluded his father. Excitement surrounding the professional wrestler\u2019s journey has been a boon for WWE business, and it also translated to record viewership on Peacock.<\/p>\n
WrestleMania 40 was Peacock\u2019s most-streamed entertainment event ever; the event attracted a total of 1.2 billion live minutes across April 6 and April 7, according to data from NBC.<\/p>\n
Second only to Taylor: <\/strong>The two-night event also saw gains in average minutes of viewing from last year, with Night 1 up 26% and Night 2 up 30%. Saturday and Sunday\u2019s combined viewership marked Peacock\u2019s second-highest usage weekend ever, trailing only Jan. 13\u201314, the weekend of the Kansas City Chiefs\u2019 playoff game against the Miami Dolphins, which was the first NFL playoff game to air exclusively on streaming. (Taylor Swift attended that event to support her boyfriend, Chiefs tight end Travis Kelce.)<\/p>\nApril 6\u2019s show featured Dwayne \u201cThe Rock\u201d Johnson\u2019s first announced WWE match in 11 years. Johnson teamed with his \u201ccousin,\u201d Roman Reigns, to defeat Rhodes and Seth Rollins.<\/p>\n
Peacock has been WWE\u2019s exclusive streaming partner since 2021 as part of a $1 billion rights agreement. The partnership is set to expire in 2026.<\/p>\n
WWE, which is part of TKO Group Holdings along with the UFC, will host Backlash France on May 4, and it will stream on Peacock.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Cody Rhodes held his newly won WWE Universal Championship belt in his hands and fell to his knees Sunday night, […]<\/p>\n","protected":false},"author":1,"featured_media":21071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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