{"id":21052,"date":"2024-04-10T17:48:54","date_gmt":"2024-04-10T17:48:54","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21052"},"modified":"2024-04-10T17:48:56","modified_gmt":"2024-04-10T17:48:56","slug":"coworking-with-brian-rappaport","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21052","title":{"rendered":"Coworking with Brian Rappaport"},"content":{"rendered":"

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Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n

Brian Rappaport is the founder and CEO of Quan Media Group, an out-of-home advertising agency. In prior roles, he\u2019s managed OOH buying for brands like Chipotle, Dunkin\u2019, Nokia, and Outdoor Voices.<\/p>\n

How would you describe your job to someone who doesn\u2019t work in marketing? <\/strong>I put brands on billboards.<\/p>\n

Favorite project you\u2019ve worked on?<\/strong> Bombas\u2019s campaign promoting 100 million items donated. It was an incredible social cause with an iconic brand. Having it take place in NYC didn\u2019t hurt either.<\/p>\n

What\u2019s your favorite ad campaign? <\/strong>Liquid Death\u2019s eBay auction for ad space on their packaging is genius. They always seem to redefine incredible marketing, but they\u2019ve truly done it this time.<\/p>\n

One thing we can\u2019t guess from your LinkedIn profile: <\/strong>I was on (and won) two game shows. Most recently, I was on The Match Game<\/em>, hosted by Alec Baldwin, in 2017.<\/p>\n

What marketing trend are you most optimistic about? Least? <\/strong>I\u2019m most optimistic about OOH as a lower-funnel marketing tactic. Measurement and attribution continue to be fleshed out, and brands can truly understand the effectiveness and ROI of their OOH campaigns. I\u2019m least optimistic about AI taking media-buying jobs. You can\u2019t automate the human touch and anecdotal experience.<\/p>\n

What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>Limited Supply<\/em>, hosted by Nik Sharma and Moiz Ali.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. […]<\/p>\n","protected":false},"author":1,"featured_media":21053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nCoworking with Brian Rappaport | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=21052\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coworking with 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