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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n Naomi Troni is global CMO of VML. Her prior roles have included global chief marketing and growth officer at Wunderman Thompson and global chief growth officer at MullenLowe Group.<\/p>\n How would you describe your job to someone who doesn\u2019t work in marketing?<\/strong> At its core, marketing is all about telling stories. Advertising agencies tell stories on behalf of their clients to make their products stand out in the minds of customers. I tell stories\u2014spanning events, thought leadership, campaigns, and content\u2014to help my agency stand out in the minds of our clients and potential clients. You could say I tell stories to storytellers.<\/p>\n Favorite project you\u2019ve worked on? <\/strong>The VML Future 100:2024, our annual thought leadership report that lays out 100 trends set to shape consumer spending over the next year. It\u2019s one of our most anticipated reports, and is always a joy to work on, and this one was especially momentous as it marked the 10th year of the Future 100. My favorite trend is that consumers are in their slow-living era, slowing down their lifestyles and opting for a mindful approach to the year ahead. As humanity undergoes a paradigm shift with identity at the heart, advances in technology are ushering in a new reality and prompting people to question what it means to be human.<\/p>\n What\u2019s your favorite ad campaign?<\/strong> I\u2019m more of a (sausage) dog person, but our Super Bowl film for Hellmann\u2019s is feline gold.<\/p>\n One thing we can\u2019t guess from your LinkedIn profile:<\/strong> I have a side hustle in cross-stitch birds.<\/p>\n What marketing trend are you most optimistic about? Least? <\/strong>It\u2019s not so much of a trend as a truism, but I honestly believe in the power of creativity to build successful brands that stand out from the crowd. For me, creativity is the best way to connect brands to their customers, to culture, and to long-term business growth. I wouldn\u2019t say that I\u2019m skeptical about AI. Clearly, the potential of new technologies like ChatGPT has the power to completely transform our industry. However, AI should be viewed as an enabler and amplifier of human creativity, not as a replacement for it.<\/p>\n What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>Rob Mayhew really makes me giggle.<\/p>\n<\/div>\n