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Every year, WWE fans around the world make a pilgrimage to WrestleMania, where its host city, brimming with fans, becomes a hotspot for corporate partners.<\/p>\n
That\u2019s why Cricket Wireless, WWE\u2019s partner since 2016, planned something special for April 6, the first night of WrestleMania 40 in Philadelphia. It\u2019s where, earlier that day, the company\u2019s \u201cchair phone,\u201d a cheeky reference to professional wrestlers\u2019 weapon of choice, will be featured, during a promotional event at a local store.<\/p>\n
The steel folding 5G chair, which is not for sale, can do anything a real phone can: make calls, send texts, play music, snap photos, and stream video. It also has a fog machine, a nod to the dramatics of a professional wrestler\u2019s walk to the ring.<\/p>\n
A commercial featuring the chair phone and WWE performers Chad Gable and Otis started to air nationwide April 4. In the ad, Otis and Gable sit at a board meeting beside executives. When the Cricket mascot asks the pair what else the company can power using 5G, they become entranced by a steel chair leaning against the wall.<\/p>\n
The video pivots to Gable and Otis flaunting the chair phone inside a wrestling ring. Back in the conference room, they hold it aloft as the executives cheer.<\/p>\n
\u201cMy god,\u201d the Cricket mascot says. \u201cIt\u2019s the most powerful chair ever made.\u201d<\/p>\n
Cricket declined to disclose ad spend for the commercial, which is featured throughout the year as part of the company\u2019s media buy, targeted toward WWE live programming.<\/p>\n
The chair phone is also featured during WWE\u2019s \u201cCountdown to WrestleMania XL\u201d shows on Peacock. This year\u2019s WrestleMania marks the debut of WWE\u2019s largest sponsorship agreement: The logo for Logan Paul\u2019s Prime Hydration beverage will be emblazoned in the middle of the ring.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Every year, WWE fans around the world make a pilgrimage to WrestleMania, where its host city, brimming with fans, becomes […]<\/p>\n","protected":false},"author":1,"featured_media":21029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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