{"id":20999,"date":"2024-04-01T17:39:53","date_gmt":"2024-04-01T17:39:53","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=20999"},"modified":"2024-04-01T17:39:53","modified_gmt":"2024-04-01T17:39:53","slug":"more-than-half-of-us-tv-watchers-are-cordless-according-to-report","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=20999","title":{"rendered":"More than half of US TV watchers are cordless, according to report"},"content":{"rendered":"

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More than half of the country’s adults have cut the cord, or never had a cord to cut in the first place, according to a new report from the Video Advertising Bureau.<\/p>\n

In the report: <\/strong>In 2022, cordless viewers, defined as people who have either never signed up for a paid, traditional television service or have canceled that service, made up about 49% of all US adults. As of March this year, though, that figure is up to 54%. <\/p>\n

Streaming, unsurprisingly, is also growing, accounting for a 38% share of monthly time spent watching television, compared to broadcast and cable\u2019s 51%. That streaming share is up six percentage points from 2022, when it was 32%; broadcast and cable viewership comprised 58% of share that year.<\/p>\n