{"id":20961,"date":"2024-03-26T17:33:59","date_gmt":"2024-03-26T17:33:59","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=20961"},"modified":"2024-03-26T17:34:00","modified_gmt":"2024-03-26T17:34:00","slug":"college-football-postseason-sponsors-have-exceptional-unaided-brand-recall","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=20961","title":{"rendered":"College football postseason sponsors have \u2018exceptional\u2019 unaided brand recall"},"content":{"rendered":"

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Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

College football fans may never forget the final score from certain January match-ups. They may also <\/em>be able to recall the names of the brands that showed up in some of those games.<\/p>\n

Many major brands associated with college football \u201ccontinued to see exceptional unaided brand association\u201d as a result of their ads and sponsorships, according to Big Chalk, a marketing analytics company.<\/p>\n

In a survey, Big Chalk asked more than 900 people who watched at least one college football bowl game or playoff game last season if they could name any of the sponsor brands without looking at a list. The company fielded the survey Jan. 29 and Jan. 30, three to four weeks after some of the games in question.<\/p>\n

Name that brand:<\/strong> Nike had the highest unaided brand recall of the college football postseason sponsors, according to Big Chalk\u2019s report, which is the second in a two-part series analyzing perceptions of college sports. More than 10% of respondents named Nike, followed by more than 7% who recalled Tostitos.<\/p>\n

Nike has an advantage given how embedded the brand is in sports culture, according to Rick Miller, head of Big Chalk\u2019s marketing effectiveness practice.<\/p>\n

\u201cYou see their logo sometimes in the stadiums when the cameras are panning around because they sponsor everything,\u201d Miller told Marketing Brew. \u201cThey\u2019re just everywhere.\u201d<\/p>\n