{"id":20868,"date":"2023-11-26T14:13:29","date_gmt":"2023-11-26T14:13:29","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/coworking-with-joyce-kim\/"},"modified":"2023-11-26T14:13:31","modified_gmt":"2023-11-26T14:13:31","slug":"coworking-with-joyce-kim","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=20868","title":{"rendered":"Coworking with Joyce Kim"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\">Joyce Kim is the chief marketing officer of Twilio. Prior to Twilio, she served in CMO roles at tech companies including Genesys, Arm, and Wrike, and she\u2019s also held positions at Google and Microsoft.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\"><strong>Favorite project you\u2019ve worked on? <\/strong>During my time at Arm, we launched the Empowering Gen Z initiative to showcase the creativity, ingenuity, and future potential of young tech innovators. These were amazing kids, aged 10\u201314, who were all CEOs of their own startups based on their own inventions. We created videos highlighting these inventions and pitched the idea of having them do a keynote at the Mobile World Congress 2019. The session ended up a smashing success. The keynote speakers for the rest of the event mentioned these young leaders, making them the talk of the show. This was a high-risk, high-reward scenario, and it was incredibly rewarding to shed light on these amazing young minds and highlight one of the most important elements of marketing\u2014human connection.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\"><strong>What\u2019s your favorite ad campaign? <\/strong>At the moment, it has to be Nike\u2019s recent \u201cHow We Do\u201d series, which showcases young women of color in the athletic scene. It\u2019s so, so important for these young women to be able to share their voices in a space that can so often exclude them from conversations.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\"><strong>One thing we can\u2019t guess from your LinkedIn profile: <\/strong>I absolutely love cycling. You can always find me biking the Bay Area roads during the weekend. There\u2019s nothing like a literal breath of fresh air when you\u2019ve been spending the whole week working indoors, and it\u2019s one of my favorite ways to stay in shape.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-6c5f8bb2-1 ejIYkL\">\n<div id=\"inline-subscribe\" class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-630f0a6f-12 klywaN inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-630f0a6f-12 djCKmk inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\"><strong>What marketing trend are you most optimistic about? Least? <\/strong>Data is every marketer\u2019s future, and activating real-time data needs to be the cornerstone of every marketer\u2019s playbook. Data is the backbone of understanding what customers need, when they need it, and where they want to be engaged. When marketers embrace data, they create stronger experiences, accelerate business growth, and deepen customer engagement. Investing in getting the right data means deeper insights, and deeper insights mean a more accurate read on what isn\u2019t working and where to shore up efforts.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\">As for the marketing trends I\u2019m least optimistic about, marketers need to move away from ads without ROI. Most young customers are using ad-block extensions, and marketers need to be smarter and leaner with their data and stop spending money on ineffective campaigns. According to our recent data, 86% of consumers say that personalized experiences increase their loyalty to brands, and consumers spend on average 21% more on brands that personalize. Focus on retaining your customers\u2019 loyalty by upleveling your personalized customer experiences\u2014not wasting money on expensive customer acquisition.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I\u2019ve really enjoyed the movies <em>Tetris<\/em> and <em>Air<\/em>, both of which tell the origin stories of iconic brands. One other recommendation from me\u2014though perhaps a bit biased\u2014is our podcast, <em>Good Data, Better Marketing<\/em>, where we glean the most pressing insights from outstanding marketing professionals at the likes of PepsiCo, CVS, and Bloomingdales and discuss how they\u2019re creating data-driven customer experiences that stick.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/11\/21\/coworking-with-joyce-kim?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Joyce Kim is the chief marketing officer of Twilio. Prior to Twilio, she served in CMO roles at tech companies including Genesys, Arm, and Wrike, and she\u2019s also held positions at Google and Microsoft. Favorite [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-20868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Joyce Kim | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Joyce Kim is the chief\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=20868\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coworking with Joyce Kim | Brandiary\" \/>\n<meta property=\"og:description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Joyce Kim is the chief\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=20868\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-26T14:13:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-26T14:13:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/11\/1701008010_b5035488e62e0c577ea219dcf21726f1224f4bf2-1501x1000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=20868#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=20868\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Coworking with Joyce Kim\",\"datePublished\":\"2023-11-26T14:13:29+00:00\",\"dateModified\":\"2023-11-26T14:13:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=20868\"},\"wordCount\":602,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=20868#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=20868\",\"url\":\"https:\/\/mysourcefunding.com\/?p=20868\",\"name\":\"Coworking with Joyce Kim | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2023-11-26T14:13:29+00:00\",\"dateModified\":\"2023-11-26T14:13:31+00:00\",\"description\":\"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Joyce Kim is the chief\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=20868#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=20868\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=20868#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coworking with Joyce Kim\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coworking with Joyce Kim | Brandiary","description":"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Joyce Kim is the chief","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=20868","og_locale":"en_US","og_type":"article","og_title":"Coworking with Joyce Kim | Brandiary","og_description":"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Joyce Kim is the chief","og_url":"https:\/\/mysourcefunding.com\/?p=20868","og_site_name":"Brandiary","article_published_time":"2023-11-26T14:13:29+00:00","article_modified_time":"2023-11-26T14:13:31+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/11\/1701008010_b5035488e62e0c577ea219dcf21726f1224f4bf2-1501x1000.png","type":"image\/png"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=20868#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=20868"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Coworking with Joyce Kim","datePublished":"2023-11-26T14:13:29+00:00","dateModified":"2023-11-26T14:13:31+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=20868"},"wordCount":602,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=20868#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=20868","url":"https:\/\/mysourcefunding.com\/?p=20868","name":"Coworking with Joyce Kim | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2023-11-26T14:13:29+00:00","dateModified":"2023-11-26T14:13:31+00:00","description":"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Joyce Kim is the chief","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=20868#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=20868"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=20868#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Coworking with Joyce Kim"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/20868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20868"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/20868\/revisions"}],"predecessor-version":[{"id":20870,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/20868\/revisions\/20870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/20869"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}