{"id":20812,"date":"2023-11-21T14:33:24","date_gmt":"2023-11-21T14:33:24","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/think-of-your-first-line-leaders-as-player-coaches\/"},"modified":"2023-11-21T14:33:26","modified_gmt":"2023-11-21T14:33:26","slug":"think-of-your-first-line-leaders-as-player-coaches","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=20812","title":{"rendered":"Think Of Your First-Line Leaders As Player-Coaches"},"content":{"rendered":"<div>\n<p>It\u2019s nearly impossible to overstate the importance of first-line leaders. Foster the growth of your first-line leaders and you\u2019ll<\/p>\n<ul>\n<li>improve engagement for the majority of your employees (they lead 80% of a company\u2019s employees),<\/li>\n<li>build a pipeline of leaders who are prepared for promotion (they comprise 60% of a company\u2019s leadership), and<\/li>\n<li>stay connected to the work happening on the ground with your customers.<\/li>\n<\/ul>\n<p>In his article titled \u201cThe Frontline Advantage\u201d published in the Harvard Business Review, three-time Big Pharma Chief Executive Officer (CEO) Fred Hassan stated, \u201cIt is the frontline managers who must motivate and bolster the morale of the people who do the work\u2014those who design, make, and sell the products or deliver services to customers. These managers are central to a company\u2019s business strategy because they oversee its execution. They represent an all-important feedback loop.\u201d<\/p>\n<p>When I recently had the opportunity to interview Chief People Officer (CPO) of Box Jessica Swank, she aptly compared frontline leaders to player-coaches. In addition to breaking down the ways that she and her team support first-line leaders, she discussed Box\u2019s culture in general and other crucial ways that she scales and sustains it.<\/p>\n<p>Box is a leader in the content cloud space. Its business tools offer a highly secure and structured way to share, access, and manage content. Box currently operates with 2600 employees, or Boxers, as they call themselves.<\/p>\n<p><fbs-ad position=\"inread\" progressive=\"\" ad-id=\"article-0-inread\" aria-hidden=\"true\" role=\"presentation\"><\/fbs-ad><\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">Box Develops Culture by Improving Its First-Line Leaders<\/h2>\n<p>\u201cThe first-line leader is one of the most challenging roles in any organization,\u201d Swank shared. \u201cManagers are not just managers. They are both player-coaches and managers with their own deliverables. In these challenging times, managers have to filter, communicate, and deliver on both the personal and the professional. It\u2019s immense,\u201d she said.<\/p>\n<p>To support her first-line managers in their pivotal role, she implements several key activities:<\/p>\n<ol>\n<li>Swank and her team host a monthly Manager Power Hour, an hour-long session focused on first-line leaders. \u201cIt&#8217;s full of what is going on at Box, what managers need to know, strategy, and enablement.\u201d<\/li>\n<li>Swank\u2019s team creates and delivers a bi-weekly manager newsletter.<\/li>\n<li>First-line leaders have a Slack channel for their questions.<\/li>\n<li>Swank\u2019s team conducts focused development programs and coaching for first-line leaders.<\/li>\n<li>Swank and her team deliver a management accelerator program named Accelerate for new managers. If you\u2019re a new manager at Box, even if you have external managerial expertise and experience, Box puts you through a robust, 6-month program that includes training, coaching, and enablement.<\/li>\n<\/ol>\n<p>Moving forward, Swank is working on tailoring manager training by location. \u201cOne of our challenges is that success at Box looks different in the US compared with our office in Japan or elsewhere,\u201d Swank explained. \u201cWe&#8217;re working on understanding the commonalities and how we can support local managers with local issues in a customized way.\u201d<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">Founder-Led Culture at Box<\/h2>\n<p>Swank was rightfully hesitant to try to break down Box\u2019s culture into words. She did, however, offer several tenets:<\/p>\n<ol>\n<li>Founder-led. \u201cOur CEO Aaron Levie and our CFO Dylan Smith are co-founders of Box. Their presence has been integral to the mentality, scale, and growth of our startup,\u201d Swank said.<\/li>\n<li>GSD or \u201cgetting \u2018stuff\u2019 done\u201d. \u201cWe deliver, and we have a strong drive,\u201d Swank highlighted.<\/li>\n<li>Focus on culture, people, and communities.<\/li>\n<li>Fun. \u201cWe laugh. It&#8217;s a very open, transparent culture, which makes the hard work a lot more enjoyable,\u201d Swank said.<\/li>\n<\/ol>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">Culture at Box Is Underpinned by Strong Values, Emphasis on Belonging, and Transparency<\/h2>\n<p>To scale and sustain Boxer culture, Swank broke down three key strategies:<\/p>\n<p><em>Strong, embedded values &#8211;<\/em> Swank said, \u201cWe have seven values that are absolutely embedded in everything that we do.\u201d She went on to explain how she embeds these values in how they hire, develop, promote, and compensate their talent. \u201cEven in our performance management, we explore the \u2018what\u2019 and \u2018how\u2019 with the underpinning of those values.\u201d<\/p>\n<p><em>Commitment to creating a sense of belonging &#8211; <\/em>\u201cOur commitment to belonging at Box is about welcoming diverse voices and creating a sense of inclusion. But it is also that real warm sense that no matter where you are and what you&#8217;re doing, you feel like you have a place and that you&#8217;re seen and heard here at Box,\u201d Swank said.<\/p>\n<p><em>Transparent, open, and collaborative &#8211; <\/em>Swank attributed the success of Box culture to a sense of ownership pervading the organization. \u201cEveryone has the sense that they are a part of this. It is up to each of us to ensure that we&#8217;re exemplifying, adding to, and building our culture. That means not only reflecting on what it&#8217;s been but also thinking about where we want to go,\u201d she said.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\"><strong>Swank\u2019s Book Recommendation: <em>Think Again<\/em><\/strong><\/h2>\n<p>Swank\u2019s top book recommendation was Adam Grant\u2019s <em>Think Again<\/em>. \u201cYes, it\u2019s a book, but it\u2019s also a way of thinking,\u201d Swank explained. \u201cIt&#8217;s about questioning your assumptions, biases, and approach. The book teaches great framing. I use that thought experiment often in my day-to-day.\u201d<\/p>\n<p><em>Kevin Kruse is the Founder + CEO of <\/em><em data-ga-track=\"ExternalLink:https:\/\/leadx.org\/\">LEADx<\/em><em>, scaling and sustaining leadership behaviors with behavioral nudges, micro-learning, and live cohort-based workshops. Kevin is also a <\/em>New York Times<em> bestselling author of<\/em><em data-ga-track=\"ExternalLink:https:\/\/www.amazon.com\/dp\/product\/B07FC2MG2T\/?tag=kevkru-20\"> <\/em>Great Leaders Have No Rules,<em data-ga-track=\"ExternalLink:https:\/\/www.amazon.com\/dp\/product\/B016FPTIZ6\/?tag=kevkru-20\"> <\/em>15 Secrets Successful People Know About Time Management, <em>and<\/em><em data-ga-track=\"ExternalLink:https:\/\/www.amazon.com\/dp\/product\/1469996138\/?tag=kevkru-20\"> <\/em>Employee Engagement 2.0.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.forbes.com\/sites\/kevinkruse\/2023\/11\/16\/think-of-your-first-line-leaders-as-player-coaches\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s nearly impossible to overstate the importance of first-line leaders. Foster the growth of your first-line leaders and you\u2019ll improve engagement for the majority of your employees (they lead 80% of a company\u2019s employees), build a pipeline of leaders who are prepared for promotion (they comprise 60% of a company\u2019s leadership), and stay connected to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-20812","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Think Of Your First-Line Leaders As Player-Coaches | Brandiary<\/title>\n<meta name=\"description\" content=\"It\u2019s nearly impossible to overstate the importance of first-line leaders. 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