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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.<\/p>\n
Blast from the past: <\/strong>Swifties have resurfaced Travis Kelce\u2019s old tweets (ones which Ms. Tree Paine no doubt already reviewed) to find that the man appears to be nothing if not unproblematic. Exhibit A<\/a>. With brand safety concerns seemingly cleared, brands like Olive Garden<\/a> and Chipotle<\/a> wasted no time jumping in.<\/p>\n Inner-circle only: <\/strong>Instagram rolled out the ability to share feed posts with close friends only this week, and people were excited. A finsta renaissance by any other name.<\/p>\n Credit where due? <\/strong>TikTok creator @GirlBossTown noted that eos\u2019s latest campaign, in which the brand reunited people who shared a first kiss, shares a pretty<\/em> similar premise to a video suggestion she made last year. Plenty of people in the comments called on eos to give her credit\u2014or money. For her part, @GirlBossTown said in the video that she would \u201clet it slide this time, but next time you do a commercial, hire me.\u201d In a statement shared with Marketing Brew, eos CMO Soyoung Kang said that \u201ceos both publicly and privately responded to the creator, Robyn, to confirm we were unaware of her TikTok\u201d and that the similarities \u201care one crazy big coincidence.\u201d With all that said, she added, \u201cwe\u2019d love to work with Robyn in the future.\u201d<\/p>\n Dieux you see it?<\/strong> Having also seen a fair amount of Dieux on the ol\u2019 FYP, we had a similar thought to writer Rachel Karten, who noticed that on TikTok Shop, the brand<\/a> is getting a lot<\/em> of love\u2014and the skin-care company is seeing a huge boost in views on the app, to boot.<\/p>\n Late-stage capitalism strikes again:<\/strong> People are discussing the downfall of the ugly Christmas sweater, which was once a novel and authentic item and is now something that brands are making intentionally.<\/p>\n Like a phoenix from the ashes:<\/strong> When one celebrity beauty brand falls (or at least is predicted to have fallen online), another one rises. This time, it\u2019s from Adele\u2014and if the supposed curse rings true (we\u2019re looking at you, Rihanna), some people are predicting we won\u2019t see a follow-up to 30<\/em> for quite some time.<\/p>\n Your weekly dose of humbling: <\/strong>S\/O to Burger King\u2019s marketing team and the people who make Whole Foods\u2019 signage.<\/p>\n Dream job alert:<\/strong> If you want to be the spokesperson for an iconic sausage on wheels, it\u2019s your time<\/a> to shine\u2014Oscar Meyer is hiring.<\/p>\n<\/div>\n