{"id":20583,"date":"2023-11-10T15:05:59","date_gmt":"2023-11-10T15:05:59","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/how-under-30-company-augmental-is-creating-tongue-controlled-mouse-pads-with-just-over-1-million-in-funding\/"},"modified":"2023-11-10T15:06:01","modified_gmt":"2023-11-10T15:06:01","slug":"how-under-30-company-augmental-is-creating-tongue-controlled-mouse-pads-with-just-over-1-million-in-funding","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=20583","title":{"rendered":"How Under 30 Company Augmental Is Creating Tongue-Controlled Mouse Pads\u2013With Just Over $1 Million In Funding"},"content":{"rendered":"
\n

Think this is nice? It\u2019s a version of the weekly Under 30 newsletter and would be even better in <\/em>your inbox<\/em>.<\/em><\/p>\n

T\u00f3mas Vega\u2019s voice trembled with emotion as he demoed his startup Augmental\u2019s latest technology: a tongue-controlled, computer mouse pad<\/strong> (called MouthPad) that allowed a dad to control robotic toys to play with his child right from his wheelchair.<\/p>\n

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While last week we reported on funding for impact-driven companies being on the rise, some companies like Augmental, founded by 2023 Under 30 Social Impact listers Vega and Corten Singer, are still finding themselves with little funding for their big missions<\/strong>.<\/p>\n

Since 2019, the pair have been working on this hands-free, custom fit mouthpiece for device control, which they like to call a \u201cthird hand,\u201d specifically created for people with disabilities. There are nearly 43 million Americans who live with some sort of disability<\/strong>, according to 2021 data from the U.S. Census Bureau.<\/p>\n

The market is there, says Vega, who first launched this idea at MIT\u2019s Media Lab, but \u201cthe idea of disabilities is not as flashy as B2B SaaS<\/strong>,\u201d he says.<\/p>\n

The cofounders have raised $1.5 million over the course of four years, requiring them to stay super scrappy and super lean. For example, they secured donations for 3-D printers, Vega works out of his home, and the four other employees (who come from Tesla, Microsoft and Google) agreed to a massive salary reduction from their former jobs.<\/p>\n

\u201cThere’s a misalignment of incentives between social impact and capitalism<\/strong>,\u201d Vega adds. \u201cWe rely on finding humans that have empathy for the project we’re working on.\u201d<\/p>\n

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Despite the lack of funding, the company has received some accolades: It took home the Grand Prix prize for Innovation<\/strong> at the 2023 Cannes Lions Awards, racked up a waitlist of over a thousand people and, last month, brought its product to market after receiving Federal Communications Commission (FCC) clearance.<\/p>\n

Vega explains that you can\u2019t just buy the technology\u2014not yet, at least. As it\u2019s complex tech catered to a vulnerable population, buying the product includes a lengthy onboarding process (required by Augmental) where the team actually has to meet with its customers, assess their needs and teach them how to use the product through a series of gameplay. They say they plan to automate this process soon.<\/p>\n

Until then, they\u2019re taking it slow. Augmental has sold only 10 MouthPads over the past month, despite its long waitlist, and has only offered it to customers in the Bay Area where the company is based. In the pipeline are plans to create technology for those who struggle with speech impairments, too, although they wouldn\u2019t disclose any further details.<\/p>\n

Until next week,<\/p>\n

How Not To Invest Stupid And Other Smart Money Lessons From A Shark Tank Billionaire<\/h2>\n

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John Paul DeJoria went from living out of a car to becoming a shampoo and tequila billionaire. Some forty years after he struck it rich, he shares investing wisdom he\u2019s gained along the way. Even if you think it\u2019s a sure thing, he says, always invest less than you can afford to invest<\/strong>.<\/p>\n

Lister Lowdown<\/strong><\/h2>\n

-The votes are in! 2019 Under 30 Law & Policy lister Adele McClure made history this week with her electoral victory into the Virginia House of Delegates<\/strong>. <\/strong>McClure is the first Black person elected to represent Arlington County in the Virginia General Assembly since the 1870s<\/strong>. \u201cThe magnitude of this moment is not lost on me,\u201d said McClure in her press release, \u201cAnd the excitement for change isn\u2019t isolated in Arlington.\u201d McClure has been elected to a two-year term commencing in January 2024.<\/p>\n

-2019 Under 30 Food & Drink lister Blake Tomnitz just sold his brewery,<\/strong> Five Boroughs Brewing Co,, to New Hampshire-based Smuttynose Brewing Co. (which is owned by Finestkind Brewing). Tomnitz, who is based in New York, started his career in investment banking before launching Five Boroughs in 2015. Now, Smuttynose will have a hand in Five Boroughs\u2019 mission of creating a culture for New Yorkers, and the local fan base that comes with the brand.<\/p>\n

Under 30 On-Air<\/strong><\/h2>\n

2023 Under 30 Manufacturing & Industry lister Courtney Toll sat down with 30 Under 30 reporter Zoya Hasan to talk about breaking into the male-dominated hardware space. The cofounder of Nori, which sells a portable steamer iron, shares her $5 million fundraising journey<\/strong>, how to land business-to-business partnerships and the importance of prioritizing profitability from day one.<\/p>\n

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One Minute With Jazmin Burrell<\/strong><\/h2>\n

We\u2019re bringing you the scoop on a new Under 30 community member each week. Up this week: Jazmin Burrell, who made the Forbes Under 30 Marketing & Advertising list in 2022 for her work as a creative strategist at Snap and her boutique creative shop Lizzie Della Creative Strategies. Burrell has since transitioned into a role as the vice president of strategy at culture-powered media & marketing agency Obsidianworks, which was cofounded by actor Michael B. Jordan and Chad Easterling.<\/p>\n

The following has been slightly edited for length and clarity.<\/em><\/p>\n

When did you decide you wanted to go into creative strategy? <\/strong>It took a good amount of exploration, if I\u2019m being honest. I\u2019ve always loved solving problems, building relationships and being client-facing. But it wasn\u2019t until I landed my first full-time gig that I really understood the ecosystem of an agency and was introduced to strategy properly. I fell in love immediately. It was everything that I loved about account management but allowed me to still be creative and lean into my love for storytelling.<\/p>\n

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During your time at Snap, you spearheaded the Snapchat Creative Council. Why was this something you decided to start? <\/strong>Advertising\u2014like any industry\u2014isn\u2019t always pretty. I quickly realized how unfair it was for young professionals who looked and acted like me, through no reason other than lack of access. Once I joined the team at Snap, I was empowered by my team leader to bring underrepresented voices to the forefront of creative, technology and advertising through building this program.<\/p>\n

What is your advice for others working in corporate jobs that have an initiative they want to pursue? <\/strong>Go for it but don\u2019t rush it. I think it\u2019s easy to get caught in the glitz and glam of doing something soon, early or fast. But this hustle culture that we live in promotes the \u201cnecessity\u201d to do something extra just to say that you\u2019re doing it. We\u2019re at a time now where we have more outlets, resources and opportunities than ever. Take the necessary time to know yourself, find your passions, develop your skills and whatever you create will truly be a labor of love!<\/p>\n

What do you like to do in your free time? <\/strong>I\u2019m an avid video gamer girl! I love the different worlds that video games take you to. I have a PS5, Switch, an XBOX One and a Mac specifically for my Sims so I clearly take my games seriously. Aside from that, I also take full advantage of living in NYC: I might be at a concert, a friend\u2019s happy hour, a WWE match, a random street fest or some seasonal pop-up just for the heck of it.<\/p>\n

Walk me through your morning routine. <\/strong>I make breakfast every morning and don\u2019t run straight to social media (anymore at least). I always make my bed and clean-up regardless of if I\u2019m working at-home or going into the office. My days typically run long with meetings but I have a freer morning, so I\u2019ll turn on one of the Freevee channels and let one of my comfort shows play in the background while I knock out work. Right now, I\u2019m in a Fear Factor<\/em> rabbit hole.<\/p>\n

What is your best piece of advice for creating work-life balance? <\/strong>Ever since the pandemic, when there wasn\u2019t a commute to separate my job from my personal life, I don\u2019t receive work email notifications to my phone. It allows me a chance to turn on when I need to versus anticipating that I need to. I also make it a serious point to maintain all of my relationships outside of work. I\u2019m showing up for my friends\u2019 events, hitting them up on FaceTime, inviting friends and family to visit me in New York.<\/p>\n

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What is one app you can\u2019t live without? <\/strong>I love my McDonald\u2019s app: The points, the deals, the consistency\u2026 I have no notes! I\u2019m a huge fan of McDonald\u2019s as a brand in general but the app experience is just\u2026*chef\u2019s kiss*.<\/p>\n

What do you think is overrated (in your field, or in the world in general)? <\/strong>The idea of \u201cbringing your full self to work\u201d\u2014especially as an underrepresented employee. You have the right to create boundaries, be introverted, not attend happy hours and keep your private life to yourself.<\/p>\n

What\u2019s one piece of advice you\u2019d tell your 18-year-old self? <\/strong>Be careful not to idolize leaders in the industry. It\u2019s easy to become attached to the idea and grandiosity of someone in the present-tense and not realize your own stature and impact in the world. That idolization can come at the expense of dimming your own light. You might not notice the power you have but the people around you do. Step into it.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Think this is nice? It\u2019s a version of the weekly Under 30 newsletter and would be even better in your inbox. T\u00f3mas Vega\u2019s voice trembled with emotion as he demoed his startup Augmental\u2019s latest technology: a tongue-controlled, computer mouse pad (called MouthPad) that allowed a dad to control robotic toys to play with his child […]<\/p>\n","protected":false},"author":1,"featured_media":20584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-20583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\nHow Under 30 Company Augmental Is Creating Tongue-Controlled Mouse Pads\u2013With Just Over $1 Million In Funding | Brandiary<\/title>\n<meta name=\"description\" content=\"Think this is nice? 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