{"id":20575,"date":"2023-11-10T12:54:06","date_gmt":"2023-11-10T12:54:06","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/how-to-successfully-tell-your-brands-story\/"},"modified":"2023-11-10T12:54:06","modified_gmt":"2023-11-10T12:54:06","slug":"how-to-successfully-tell-your-brands-story","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=20575","title":{"rendered":"How To Successfully Tell Your Brand’s Story"},"content":{"rendered":"
\n

By Kailynn Bowling, co-founder of <\/em>ChicExecs PR & Retail Strategy Firm<\/em>.<\/em><\/p>\n

Every business is different. From your company history to your products to the customers you serve, your story is unique to your business. A brand story goes beyond your \u201cAbout Us\u201d page\u2014it includes facts about the business but packages them within a narrative that tells the world about your business\u2019s values, culture and personality.<\/p>\n

But capturing the true essence of that story and sharing it with the world isn\u2019t always easy. It requires nailing the facts, tone and format to tell the world who you are as a brand. Brand storytelling is an art, but here are seven tips that can help you successfully share your story.<\/p>\n

1. Include the elements of good storytelling.<\/h2>\n

Every good story follows a pattern. Including these elements in your story will help other people quickly understand your brand\u2019s challenges, triumphs and purpose in the world. Here are a few elements to keep in mind.<\/p>\n

<\/fbs-ad><\/p>\n

\u2022 Character: <\/strong>Assign a main character in your story. That could be your target audience, your founders or a made-up hero.<\/p>\n

\u2022 Tone: <\/strong>This is the personality of how you write the narrative. Are you looking for something professional and buttoned up or something more casual and hip?<\/p>\n

\u2022 Plot: <\/strong>Remember, a brand story isn\u2019t the same as a biography. This is a creative endeavor that should make people feel something. Consider using the hero\u2019s journey framework to write a strong plot for your brand story.<\/p>\n

2. Be relatable.<\/h2>\n

Humans love stories because we see elements of ourselves in a character\u2019s struggles. As a brand, this isn\u2019t the time to sugarcoat your failures or struggles. These components will make your story more believable, which is key to resonating with a wider audience. Remove the smoke and mirrors from your story and include a few raw, vulnerable moments to connect with people on a human level.<\/p>\n

3. Niche down.<\/h2>\n

Brands often make the mistake of trying to be everything to everyone. But you aren\u2019t trying to sell to everyone on the planet: You\u2019re catering to a specific audience that\u2019s the best fit for your products. Your brand story should be specifically for your ideal audience, not for the world at large.<\/p>\n

Do a little research to better understand your customer personas. Ensure that your brand story positions your audience as the hero of the story and introduces your product as a cure for their biggest pain points.<\/p>\n

4. Test your story.<\/h2>\n

Your brand story will live on your website, social media and more. A brand story positions your brand in the market, so it\u2019s a good idea to test your brand story before sharing it with the world.<\/p>\n

Write a few variations of your story and review them internally. After choosing your favorite options, run them past a focus group. Ensure that the story is clear and that the plot makes sense.<\/p>\n

5. Show and<\/em> tell.<\/h2>\n

We love written brand stories, but the future of the web is in multimedia content. Once you\u2019ve honed your story, it\u2019s time to share it in multiple formats.<\/p>\n

Feel free to share the text on your website and social media bio. However, it\u2019s also good to convert this story into a visual infographic, bite-sized social media graphics and a YouTube video. This helps you appeal to more users across the web and on different platforms.<\/p>\n

6. Live your story.<\/h2>\n

Consumer trust is at an all-time low. As a brand that\u2019s trying to thrive in an age of skepticism, don\u2019t make claims if you can\u2019t back them up. Your brand story needs to be a work of nonfiction. For example, don\u2019t claim to be a company that values work-life balance if your employees routinely work late nights and weekends.<\/p>\n

A brand story won\u2019t be effective if your company doesn\u2019t live by the values in that story. In fact, it risks coming across as ingenuine and tone-deaf. To write an accurate brand story, define your business\u2019s values and practices first. From there, write a brand story based on how you actually operate.<\/p>\n

7. Incorporate feedback.<\/h2>\n

The world is always changing, and that means your brand\u2019s story will likely need to change at a certain point, too. You don\u2019t need to change your brand story every year, but if customer or industry feedback is telling you it\u2019s time to make a change, listen. For example, if you\u2019re in the auto industry and your shoppers care about the environment, it might be time to rework your practices and brand story to align with that expectation.<\/p>\n

Nailing down your brand’s story is often not an easy task. The best brands understand their employees and customers to craft a complete story. I hope these seven tips will help guide you in successfully building yours.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Kailynn Bowling, co-founder of ChicExecs PR & Retail Strategy Firm. Every business is different. From your company history to your products to the customers you serve, your story is unique to your business. A brand story goes beyond your \u201cAbout Us\u201d page\u2014it includes facts about the business but packages them within a narrative that […]<\/p>\n","protected":false},"author":1,"featured_media":18935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-20575","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"yoast_head":"\nHow To Successfully Tell Your Brand's Story | Brandiary<\/title>\n<meta name=\"description\" content=\"By Kailynn Bowling, co-founder of ChicExecs PR & Retail Strategy Firm. Every business is different. From your company history to your products to the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=20575\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Successfully Tell Your Brand's Story | Brandiary\" \/>\n<meta property=\"og:description\" content=\"By Kailynn Bowling, co-founder of ChicExecs PR & Retail Strategy Firm. Every business is different. From your company history to your products to the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=20575\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-10T12:54:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/10\/1698385373_0x0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1349\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=20575#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=20575\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"How To Successfully Tell Your Brand’s Story\",\"datePublished\":\"2023-11-10T12:54:06+00:00\",\"dateModified\":\"2023-11-10T12:54:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=20575\"},\"wordCount\":824,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Startups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=20575#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=20575\",\"url\":\"https:\/\/mysourcefunding.com\/?p=20575\",\"name\":\"How To Successfully Tell Your Brand's Story | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2023-11-10T12:54:06+00:00\",\"dateModified\":\"2023-11-10T12:54:06+00:00\",\"description\":\"By Kailynn Bowling, co-founder of ChicExecs PR & Retail Strategy Firm. Every business is different. From your company history to your products to the\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=20575#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=20575\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=20575#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Successfully Tell Your Brand’s Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Successfully Tell Your Brand's Story | Brandiary","description":"By Kailynn Bowling, co-founder of ChicExecs PR & Retail Strategy Firm. Every business is different. From your company history to your products to the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=20575","og_locale":"en_US","og_type":"article","og_title":"How To Successfully Tell Your Brand's Story | Brandiary","og_description":"By Kailynn Bowling, co-founder of ChicExecs PR & Retail Strategy Firm. Every business is different. From your company history to your products to the","og_url":"https:\/\/mysourcefunding.com\/?p=20575","og_site_name":"Brandiary","article_published_time":"2023-11-10T12:54:06+00:00","og_image":[{"width":1349,"height":900,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/10\/1698385373_0x0.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=20575#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=20575"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"How To Successfully Tell Your Brand’s Story","datePublished":"2023-11-10T12:54:06+00:00","dateModified":"2023-11-10T12:54:06+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=20575"},"wordCount":824,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Startups"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=20575#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=20575","url":"https:\/\/mysourcefunding.com\/?p=20575","name":"How To Successfully Tell Your Brand's Story | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2023-11-10T12:54:06+00:00","dateModified":"2023-11-10T12:54:06+00:00","description":"By Kailynn Bowling, co-founder of ChicExecs PR & Retail Strategy Firm. Every business is different. From your company history to your products to the","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=20575#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=20575"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=20575#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"How To Successfully Tell Your Brand’s Story"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/20575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20575"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/20575\/revisions"}],"predecessor-version":[{"id":20576,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/20575\/revisions\/20576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/18935"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}