{"id":20431,"date":"2023-11-09T15:17:54","date_gmt":"2023-11-09T15:17:54","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/how-the-streamers-are-stacking-up-year-end-edition\/"},"modified":"2023-11-09T15:17:55","modified_gmt":"2023-11-09T15:17:55","slug":"how-the-streamers-are-stacking-up-year-end-edition","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=20431","title":{"rendered":"How the streamers are stacking up, year-end edition"},"content":{"rendered":"

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In the world of streaming, it\u2019s not a competition. Just kidding! It definitely is.<\/p>\n

Now that we\u2019re through another earnings season, we have updates from the major media companies about the global size of their streaming services and their forays into ad-supported streaming in what will likely be our last look at subscriber counts until 2024. While most companies are focused on profitability over sheer scale, size still matters\u2014especially considering the necessary scale advertisers want to see on ad-supported tiers.<\/p>\n

Here\u2019s the rundown.<\/p>\n

Netflix counted 247 million subscribers worldwide, nearly 9 million more than a quarter prior, ahead of its move to raise prices for ad-free viewing in the US, UK, and France. The company\u2019s ad tier, which is just over a year old, has 15 million subscribers worldwide.<\/p>\n

Disney+ ended the quarter with 112.6 million global subscribers, up 7 million from the prior quarter. More than half of new Disney+ subscribers in its most recent quarter opted for an ad-supported tier, CEO Bob Iger said.<\/p>\n