{"id":20395,"date":"2023-11-09T08:44:02","date_gmt":"2023-11-09T08:44:02","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/amazon-starts-the-holiday-season-with-a-nostalgic-campaign-amid-more-ftc-charges\/"},"modified":"2023-11-09T08:44:04","modified_gmt":"2023-11-09T08:44:04","slug":"amazon-starts-the-holiday-season-with-a-nostalgic-campaign-amid-more-ftc-charges","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=20395","title":{"rendered":"Amazon Starts The Holiday Season With A Nostalgic Campaign, Amid More FTC Charges"},"content":{"rendered":"
\n

This is the published version of Forbes’ CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. <\/em>Click here<\/em> to get it delivered to your inbox every Wednesday.<\/em><\/p>\n

There\u2019s just 47 shopping days until Christmas, and according to new data from Attest, a great deal of Americans have already started buying gifts<\/strong>. The research platform\u2019s latest survey of 2,000 nationally representative consumers found that 82% of people plan on starting their shopping before December\u2014a 60% increase from the planned early shoppers in 2022. Only 5% of people say they\u2019re going to be waiting until the last minute (the second week of December or later).<\/p>\n

Consumers told Attest that while they\u2019re starting earlier, the largest portion\u2014about a fifth\u2014is likely to spend about the same as they did last year<\/strong>\u2014an average of $200 to $250 on holiday gifts. However, 25.8% plans to spend $600 or more. And 55% of consumers say they will be shopping both in stores and online this year.<\/p>\n

Companies and brands are working to adapt to customers\u2019 changing habits<\/strong>. Kohl\u2019s has added mini boutiques to try to attract younger shoppers to their doors. These feature perpetual tween accessory favorite Claire\u2019s, as well as Nine West Collection\u2019s head-to-toe fashions, which will be displayed in a place in stores called \u201cThe Outfit Bar.\u201d Craft supply giant Michaels launched an online marketplace, MakerPlace by Michaels, where handmade goods, classes and crafting supplies will be sold, seemingly to compete head-to-head with Etsy. And luxury brand Brunello Cucinelli is continuing its strong in-store partnership with Neiman Marcus, which attracts loyal luxury customers\u2014in the most recent quarter, Neiman Marcus reported the merchandise value of its top customers was 20% higher than in 2019, and the department store company has a 90% customer retention rate.<\/p>\n

More than half of shoppers\u201454.2%\u2014told Attest that they will be buying holiday gifts for children, with significant others (49.8%) and parents (48.3%) also high on shopping lists. And while a huge portion of holiday shopping money is going toward children, those who are gifting to kids is down 16%<\/strong> compared to last year. Maybe Santa Claus will pick up the slack?<\/p>\n

<\/fbs-ad><\/p>\n

FROM THE HEADLINES<\/strong><\/h2>\n

Amazon can easily slip paid advertisements into its search results, and a complaint from the Federal Trade Commission states that the company boosted the number of sponsored results shoppers encountered. In 2017, the mega-retailer doubled the percentage of instances that would pull up advertisements<\/strong> for desktop users, and quintupled them for mobile users, the complaint says. Execs reportedly said Amazon would be \u201ccrazy not to\u201d increase the number of ads, since they were so profitable. And then, between June 2019 and early 2022, the FTC says Amazon execs \u201csystematically and intentionally deleted\u201d communications to impede a federal investigation.<\/p>\n

The FTC has been investigating Amazon\u2019s e-commerce practices since 2019<\/strong>. The watchdog agency and 17 state attorneys general filed a lawsuit in September accusing Amazon of being a \u201cmonopolist\u201d that uses a \u201cset of interlocking anticompetitive and unfair strategies\u201d in an effort to \u201cillegally maintain its monopoly power\u201d on online retail. Amazon is accused of using its size, heft and a specially targeted algorithm to reset its prices to force competitors to change prices, as well as forcing retailers using the platform to use its in-house order fulfillment service, which makes it more expensive to sell products on Amazon.<\/p>\n

Amazon has maintained it did nothing wrong<\/strong> throughout the probe, and a spokesperson told Forbes<\/em> the FTC\u2019s claims about executives deleting messages are \u201cbaseless and irresponsible.\u201d However, the company is a literal behemoth, with a 37.6% market share of all U.S. e-commerce, according to Statista. Independent sellers are responsible for 60% of the sales on Amazon, and sold more than 4.1 billion items worldwide in 2022, according to the company. It\u2019s not likely to be ceding any of this online dominance soon.<\/p>\n

The one place the company hasn\u2019t seen much success is its brick-and-mortar stores<\/strong>. The latest physical stores to be shut down are a pair of clothing stores, which will close this week. Last year, Amazon closed all 68 of its brick-and-mortar bookstores, pop-ups and shops in the U.S. and UK. Still open are its grocery stores\u2014just-walk-out Amazon Go locations and Amazon-owned Whole Foods Market stores, though eight Amazon Go stores also closed in 2022.<\/p>\n

NOW TRENDING<\/h2>\n

Nostalgia is big<\/strong>, and there are many places where companies are working to cash in on it. Amazon\u2019s new holiday ad campaign, called Joy Is Shared, is a prime example. It features a 60-second film featuring three elderly lifelong friends reliving the sledding runs of their youth with equipment bought from the online retailer. And it\u2019s set to a piano version of the Beatles classic song \u201cIn My Life.\u201d<\/p>\n

But there are some ventures that aren\u2019t making such overt attempts at nostalgia. Dr. Phil McGraw, the relationship and life strategy expert<\/strong> who became famous on Oprah Winfrey\u2019s couch in the 1990s, is launching his own cable network. Called Merit Street Media, the network will be anchored by a primetime version of his former daytime talk show, called Dr. Phil Primetime<\/em>. More programming will be launched in coming months.<\/p>\n

And Bill Rouhana, chairman and CEO of Chicken Soup for the Soul Entertainment, says DVDs aren\u2019t dead yet<\/strong>. His company owns Redbox, which still has 29,000 colorful DVD rental kiosks at locations across the U.S. The DVD rental service has about 10 million active users in its customer loyalty program. For all the hype of streaming services, Rouhana said there are many customers who cannot afford them, as well as customers without reliable broadband access. However, there are still DVD players in living rooms\u2014and new to buy in stores\u2014nationwide.<\/p>\n

RIGHTS + SPONSORSHIP<\/strong><\/h2>\n

Last week, the Texas Rangers won the club\u2019s first ever World Series. And while the victory brought excitement to the Dallas-Fort Worth metro area and delighted fans of underdogs everywhere, not a lot of TV viewers tuned in to Fox\u2019s broadcasts. According to Nielsen figures, the games between the Rangers and the Arizona Diamondbacks were the least-viewed World Series in 30 years<\/strong>\u2014even less than the 2020 Covid-19 pandemic impacted series. This may be because of a lack of starpower and national interest in both teams, but the low viewership could impact future broadcast rights negotiations. In 2025, ESPN can opt out of its current broadcast rights deal with Major League Baseball.<\/p>\n

In order to sweeten the pot for the NBA\u2019s broadcast and streaming rights agreement, which comes to an end with the 2024-25, the league added a new In Season Tournament this year. It began last week, and pits all 30 teams against each other within their conferences based on their win-loss records last season. The championship takes place Dec. 9. It\u2019s similar to tournaments already taking place in soccer and college basketball leagues<\/strong>, said NBA Commissioner Adam Silver, and could create more excitement in the beginning of the sport\u2019s season.<\/p>\n

There are no big-time negotiations for broadcast of women\u2019s sports just yet, but they could be on the horizon<\/strong>. A new report by Wasserman found women\u2019s sports made up 15% of sports media coverage in 2022, tripling assessments from 2019. A lot of this increase has to do with expansion of all coverage through streaming, the report found, but enthusiasm for women\u2019s sports is growing. Not surprisingly, the top three women\u2019s sports in terms of hours of TV coverage were basketball (2,055 hours), soccer (1,835 hours) and tennis (1,810 hours).<\/p>\n

\u201cPersistent, incorrect assumptions of lower media representation for women\u2019s sports have created hesitancy around investment, whereas truth will spark opportunity,\u201d Wasserman executive vice president for global insights Shelley Pisarra said in a statement. \u201cCoverage of sports has definitely evolved across platforms, requiring new approaches to and support for women\u2019s sports advancement.\u201d<\/p>\n

LEGAL MATTERS<\/h2>\n

Slogans, phrases and jingles can be trademarked, but what if those what if those words criticize a public official?<\/strong> The U.S. Supreme Court heard arguments last week on Vidal v. Elster, a case about Steve Elster\u2019s attempt to trademark the phrase \u201cTrump Too Small\u201d to use on a T-shirt. The origin of the phrase comes from a comment Sen. Marco Rubio made in a 2016 debate referencing the size of the former president\u2019s hands\u2014something he\u2019s been touchy about for years. Elster\u2019s trademark application was initially denied under the Lanham Act, which requires living individuals to consent to all trademarks directly identifying them. There won\u2019t be a ruling for several months, but justices appeared skeptical of Elster\u2019s trademark claims during oral arguments.<\/p>\n

Paid business ChatGPT users who are sued over copyright claims in the future can rest assured of one thing: They\u2019ll have a lawyer. Parent company OpenAI announced this week that they\u2019ll pay legal fees through their new Copyright Shield program<\/strong>. ChatGPT and other generative AI applications are \u201ctrained\u201d on data that programmers give them, meaning that ChatGPT \u201clearns\u201d how to write and speak by consuming written products. This sometimes includes books and other copyrighted works, though OpenAI has said that this use is protected under the \u201cfair use\u201d exemption in copyright law.<\/p>\n

DEEP DIVE<\/strong><\/h2>\n

Despite Skepticism Over The Rise In Retail Theft, Stores Are Adopting Police Technology<\/strong><\/h3>\n

Retailers reported $112 billion in losses last year from \u201cshrink\u201d<\/strong>\u2014lost or damaged merchandise and theft. The problem is escalating, up from $94 billion in 2021. So stores are adding new defenses, including body cameras. Forbes\u2019<\/em> Lauren Debter looked at the rising use of the technology. Dozens of retailers, including 25 of the 100 biggest, began exploring or using the law-enforcement technology in their stores in roughly the last 18 months, the largest body-cam manufacturers told Forbes<\/em>.<\/p>\n

While body cameras are starting to make some appearances<\/strong>\u2014the Mall of America in the greater Minneapolis area has outfitted its entire security force with them\u2014they can cover blind spots left by fixed closed-circuit surveillance cameras. But they can also provide another side of incidents requiring security intervention. Bystanders tend to use smartphones to film any sort of security action, and a camera can help the store defend itself.<\/p>\n

However, there are questions of whether there\u2019s a need<\/strong> for another layer of technology to protect stores from shoplifters. Retail analysts at William Blair said in a report last month that theft is on the rise, but it appears some retailers may have exaggerated the problem<\/strong> to mask tightening margins and management mistakes.<\/p>\n

\u201cUltimately, we believe recent actions to stoke government response, incremental mitigation efforts by companies, and some early signs of stability in shrink metrics all point to a more manageable issue looking into 2024,\u201d the report said.<\/p>\n

FACTS + COMMENTS<\/strong><\/h2>\n

Elon Musk\u2019s X has started selling off Twitter handles that haven\u2019t been used by the people or entities<\/strong> that initially registered them.<\/p>\n

$50,000:<\/strong> The flat fee the service has offered for some of the now-available handles<\/p>\n

1.5 billion: <\/strong>Number of handles that Musk has said he would be freeing up \u201csoon\u201d<\/p>\n

\u2018Bots and trolls\u2019: <\/strong>Musk said this group was sitting on a \u201cvast number\u201d of handles back in November 2022 <\/strong><\/p>\n

VIDEO<\/strong><\/h2>\n

How Halfdays Is Fighting The \u2018Shrink It And Pink It\u2019 Method At Their Women\u2019s Athletics Brand<\/h3>\n

QUIZ<\/strong><\/h2>\n

It\u2019s been a huge year for celebrity memoirs, with a long-anticipated book from Barbra Streisand hitting shelves this week. Which one of these famous author\u2019s memoirs hasn\u2019t sold at least 50,000 print copies<\/strong> through October?<\/p>\n

A. Patrick Stewart<\/p>\n

B. Britney Spears<\/p>\n

C. Prince Harry<\/p>\n

D. Pamela Anderson<\/p>\n

See if you got it right <\/strong>here<\/strong>.<\/strong><\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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