{"id":20208,"date":"2023-11-07T23:02:47","date_gmt":"2023-11-07T23:02:47","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/peacock-brings-shoppable-ads-to-the-below-deck-franchise\/"},"modified":"2023-11-07T23:02:50","modified_gmt":"2023-11-07T23:02:50","slug":"peacock-brings-shoppable-ads-to-the-below-deck-franchise","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=20208","title":{"rendered":"Peacock brings shoppable ads to the &#8216;Below Deck&#8217; franchise"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-6c5f8bb2-1 ejIYkL\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-630f0a6f-12 klywaN inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-630f0a6f-12 djCKmk inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\">If you\u2019ve ever watched <em>Below Deck<\/em> and found fashion inspo in Captain Sandy, then boy, do we have some exciting news for you.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\">Starting this month, Peacock is bringing new shoppable ad features to <em>Below Deck Mediterranean<\/em>\u2019s eighth season, allowing viewers to browse products onscreen during ad breaks before scanning a QR code to complete the transaction on their phones. In partnership with Walmart, Peacock will display items from the retailer that are inspired by products seen on the show, like cookware and \u201cyacht-life looks,\u201d including, apparently, Captain Sandy\u2019s black sneakers.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\"><strong>Must\u2026shop\u2026now:<\/strong> The shoppable episodes, which will stream on Peacock on November 7, December 5, and December 12, mark the first time a Bravo series has been made shoppable on the streaming service. It\u2019s just the latest offering from NBCUniversal\u2019s shoppable ad format Must ShopTV, which officially launched earlier this year at the IAB NewFronts. According to a company press release, Must ShopTV uses AI to identify items that appear in shows and then find identical or similar products to promote, and it works with Walmart\u2019s inventory data to ensure it\u2019s only displaying products in stock.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\">Shoppable ads have been the talk of the TV advertising town for a few years, and consumers seem more than eager to experience the immediate gratification that comes when shopping apps like LTK help them shop their favorite influencers\u2019 looks. But the question remains: Are people just as willing to shop with their remotes? Only time\u2014and black sneaker sales\u2014will tell.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/11\/07\/peacock-brings-shoppable-ads-to-the-below-deck-franchise?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. If you\u2019ve ever watched Below Deck and found fashion inspo in Captain Sandy, then boy, do we have some exciting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-20208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Peacock brings shoppable ads to the &#039;Below Deck&#039; franchise | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=20208\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peacock brings shoppable ads to the &#039;Below Deck&#039; 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