{"id":19755,"date":"2023-11-02T19:31:45","date_gmt":"2023-11-02T19:31:45","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/cbs-is-virtually-sold-out-of-ad-slots-for-super-bowl-58\/"},"modified":"2023-11-02T19:31:47","modified_gmt":"2023-11-02T19:31:47","slug":"cbs-is-virtually-sold-out-of-ad-slots-for-super-bowl-58","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=19755","title":{"rendered":"CBS is \u2018virtually sold out\u2019 of ad slots for Super Bowl 58"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-6c5f8bb2-1 ejIYkL\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-630f0a6f-12 klywaN inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-630f0a6f-12 djCKmk inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\">Still hoping to snap up a Super Bowl ad slot for 2024? You\u2019re probably out of luck.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\">CBS Sports is \u201cvirtually sold out\u201d of ad inventory for the game, according to Bridget Darcey, a spokesperson for parent company Paramount. It\u2019s unusually early for a network to sell out of Super Bowl inventory: In 2022, NBCU said it sold out just 10 days before the game, and CBS said it was on a similar time frame in 2021.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\"><strong>Saw the sign:<\/strong> It started to become apparent even over the summer that Super Bowl 58 would be a hot commodity. By late August, CBS Sports had announced it was 90% sold out of that inventory. John Bogusz, EVP of CBS sports sales at Paramount Advertising, said at the time that the network was \u201canxious to sell\u201d the rest of its inventory, but that \u201cit\u2019s going to come at a price.\u201d<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\">CBS was looking for anywhere from $6.5 million to $7 million for a 30-second commercial, Variety reported. Some 30-second slots for the last Super Bowl sold for more than $7 million, according to Bloomberg, with Fox ultimately racking up about $600 million in ad revenue for the event, which broke viewership records.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\"><strong>Kids\u2019 corner: <\/strong>The upcoming Super Bowl is getting an alternative broadcast on Nickelodeon geared toward kids and families, marking the first time the game of the year will have an altcast on a network other than the one that holds the rights. (Like CBS, Nickelodeon is also owned by Paramount.)<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\">Advertisers who bought Super Bowl inventory will get access to both feeds. While some marketers are eager about the possibility of new audiences, others we spoke toweren\u2019t quite convinced that altcasts are always a good idea.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\"><strong>Reveal yourselves: <\/strong>Over the summer, Bogusz said there would be a \u201chost\u201d of first-time advertisers in this year\u2019s Super Bowl, plus other brands from across categories including auto, telecom, beer, and tech. He confirmed that Anheuser-Busch would be back, but didn\u2019t name any other brands; some, including Oreo and Coors Light, have since confirmed they\u2019ll show up in the broadcast.<\/p>\n<p class=\"dist__StyledText-sc-630f0a6f-12 eHEXyM\">Most other brands are remaining mum for now. PepsiCo\u2019s sports marketing director, Melissa Duhaime, told us in August that Pepsi Zero would have a \u201cheavy presence\u201d at the game, but didn\u2019t share specifics.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/11\/02\/cbs-is-virtually-sold-out-of-ad-slots-for-super-bowl-58?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Still hoping to snap up a Super Bowl ad slot for 2024? You\u2019re probably out of luck. CBS Sports is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-19755","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CBS is \u2018virtually sold out\u2019 of ad slots for Super Bowl 58 | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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