{"id":19581,"date":"2023-11-01T14:07:16","date_gmt":"2023-11-01T14:07:16","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/marketers-to-spend-most-of-holiday-budgets-in-november-report\/"},"modified":"2023-11-01T14:07:18","modified_gmt":"2023-11-01T14:07:18","slug":"marketers-to-spend-most-of-holiday-budgets-in-november-report","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=19581","title":{"rendered":"Marketers to spend most of holiday budgets in November: report"},"content":{"rendered":"

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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

The holiday season is right around the corner. Consider this a reminder that it\u2019s time to start buying gifts\u2014or advertising them.<\/p>\n

Many people have likely started shopping already, but the biggest spending season for marketers is coming up, according to research conducted by Comscore\u2019s programmatic division Proximic and ad-tech platform Nexxen.<\/p>\n

The companies\u2019 Holiday Checklist, which analyzed surveys, data, and trends, found that more than half of marketers plan to spend the bulk of their holiday budgets next month, primarily on digital channels and through direct buys.<\/p>\n

Locked in: <\/strong>Almost 75% of holiday budgets are finalized by September, and 97% by October, according to a Comscore industry survey of marketers who manage programmatic holiday ad budgets. (Shoutout to the procrastinators: 3% of respondents said they aren\u2019t locking in their budgets until November or later.)<\/p>\n