{"id":19435,"date":"2023-10-31T14:37:04","date_gmt":"2023-10-31T14:37:04","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/how-brands-celebrated-halloween-this-year\/"},"modified":"2023-10-31T14:37:07","modified_gmt":"2023-10-31T14:37:07","slug":"how-brands-celebrated-halloween-this-year","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=19435","title":{"rendered":"How brands celebrated Halloween this year"},"content":{"rendered":"

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Much like choosing a costume, Halloween campaigns can be masterfully executed or miss the mark. So which ones were delightfully frightful and which ones were boo-ring?<\/p>\n

Here are some of the ways brands celebrated spooky season this year:<\/p>\n

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  • M&Ms created a \u201cHalloween Rescue Squad\u201d with instant-delivery company GoPuff to replenish low candy stocks within an hour for free on Halloween. The brand also worked with influencers like @jjniemann to promote its Ghoul Mix starting last month.<\/li>\n
  • Twix created an ad to promote its \u201cGhoulish Green\u201d candy variation that\u2019s running on TV and online.<\/li>\n
  • Uber Eats partnered with Hollywood studios to create promo codes based on horror movie taglines. Those who guess correctly get a discount on Halloween candy, costumes, and more.<\/li>\n
  • Angel Soft is running a costume contest based on the concept of toilet-paper mummies.<\/li>\n
  • Streamers like Paramount+ worked with influencers to promote their Halloween show and movie offerings.<\/li>\n
  • Hulu, on the other hand, did an IRL activation in LA\u2014a haunted house based on some of the horror programming it\u2019s streaming, like American Horror Story<\/em> and Goosebumps<\/em>.<\/li>\n
  • Disney+ partnered with Fresh Sends to create a \u201cHallowSend\u201d gift box that includes flowers and a Disney+ gift card.<\/li>\n
  • Pop-Tarts worked with Adult Swim\u2019s Robot Chicken<\/em> to make a Halloween ad that\u2019s running on TV and online.<\/li>\n
  • Jack in the Box made a short horror film, \u201cFeeding Time,\u201d to promote its Angry Monster Tacos.<\/li>\n
  • Burger King also made a horror short, \u201cThe Call,\u201d to promote its Ghost Pepper Whopper.<\/li>\n
  • Airheads asked people to create \u201cspooky but fun\u201d films using AI as part of its \u201cScarefest\u201d filmmaking contest.<\/li>\n
  • Rimmel London ran an influencer campaign on Halloween makeup tutorials.<\/li>\n
  • The Inkey List did the opposite: showing influencers taking off<\/em> their Halloween makeup to promote its skin-care products.<\/li>\n<\/ul>\n

    Back again: <\/strong>Spirit Halloween partnered with brands like Shake Shack, Barbie, and Butterfinger throughout the month. Much like the brand\u2019s physical locations, soon these promotions will be but a memory\u2026until next year.<\/p>\n

    +1: <\/strong>Maybe this isn\u2019t exactly Halloween reclated, but it has witchy vibes: Jaffa Cakes recruited Bonnie Tyler, singer of \u201cTotal Eclipse of the Heart,\u201d for a video on eclipses\u2026and cookies. The brand is also promoting its Jaffaween cakes on TikTok.<\/p>\n<\/div>\n