{"id":19173,"date":"2023-10-29T02:39:21","date_gmt":"2023-10-29T02:39:21","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/how-personal-branding-can-help-your-mba-applications-come-to-life\/"},"modified":"2023-10-29T02:39:23","modified_gmt":"2023-10-29T02:39:23","slug":"how-personal-branding-can-help-your-mba-applications-come-to-life","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=19173","title":{"rendered":"How Personal Branding Can Help Your MBA Applications Come To Life"},"content":{"rendered":"
\n

What is a personal brand and how can cultivating one help you get accepted to business school?<\/p>\n

What Is A Personal Brand?<\/h2>\n

Personal branding is key to successful leadership, according to Talent Peak Advisors LLC, whose founder, Soojin Kwon, served for 18 years as head of MBA admissions and program at the University of Michigan Ross School of Business.<\/p>\n

Kwon explained in correspondence on LinkedIn: \u201cYour personal brand is what you convey about yourself and how you’re perceived, shaped by your skills, qualifications, values, personality, and how you present yourself.\u201d<\/p>\n

Mary Van de Wiel, dubbed a \u201cbrand psychologist\u201d by Time magazine, has an aspirational view of personal branding. Rather than thinking of our brand as our past accomplishments and characteristics, we might think of our brand as our ideal future self. In correspondence on LinkedIn, Van de Wiel said, \u201cYour personal brand is a creative expression of who you are and who you want to become.\u201d<\/p>\n

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How A Personal Brand Can Strengthen Your MBA Applications<\/h2>\n

Van de Wiel\u2019s way of looking at personal branding could be useful to MBA candidates who are facing a classic application prompt that asks about their short-, medium- and long-range goals. Van de Wiel\u2019s advice is to think big: \u201cTry daring yourself to be as bold and exuberant as you like.\u201d<\/p>\n

Van de Wiel encourages people to emphasize the \u201cpersonal\u201d in their personal brand. \u201cWe\u2019re operating in the 21st Century Business Unusual world. People expect transparency.\u201d<\/p>\n

\u201cLet people hear your voice and your back story,\u201d says Van de Wiel. \u201cWhere do you come from? Be proud of that. Make that part of your unique story. Think about your values and tap into what you stand for. What has meaning and purpose for you?\u201d<\/p>\n

This will sound familiar to MBA candidates who may have been puzzling over questions that seem to have little to do with traditional business skills. Such questions are trying to get at, in Van de Wiel\u2019s words, \u201cwhat makes you tick.\u201d<\/p>\n

For example, Duke University\u2019s Fuqua School of Business tries to shake things up with their signature essay, \u201c25 Random Things About Me.\u201d The University of California Berkeley Haas School of Business asks, \u201cWhat makes you feel alive when you are doing it, and why?\u201d<\/p>\n

Personal Branding And The MBA Admissions Process<\/h2>\n

Now that you know what a personal brand is, you may be wondering how it figures in an MBA admissions committee\u2019s deliberations.<\/p>\n

Kwon explains MBA admissions in terms of personal brand: \u201cThe admissions process is essentially about evaluating whether an applicant\u2019s personal brand is a good fit \u2013 through what they share in their essays, what their recommenders say about them, how they show up and interact with an interviewer, and sometimes, what they share online.\u201d<\/p>\n

A Note Of Caution<\/h2>\n

Nevertheless, some expert admissions consultants caution applicants against getting carried away with marketing themselves. In correspondence on WhatsApp, Betsy Massar, award-winning founder of Master Admissions, told me, \u201cI think the concept of a brand gets in the way of reality. That just really leads people astray and makes them want to look like some kind of a packaged good or an Instagram personality.\u201d<\/p>\n

Authenticity<\/h2>\n

However, there is one thing on which experts agree. As Massar puts it, \u201cThe idea is really to show who you are in the application and be genuine about it. You are who you are and if that is clear in the application it should show through.\u201d<\/p>\n

Kwon too stresses authenticity: \u201cThe best differentiation strategy is for applicants to be authentic \u2013 i.e., true to themselves, because no other applicant will have the same combination of values, beliefs, skills and life experiences.\u201d<\/p>\n

Whether or not you call it a brand, a clear presentation of what makes you \u201cyou\u201d is an important part of your MBA applications.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What is a personal brand and how can cultivating one help you get accepted to business school? What Is A Personal Brand? Personal branding is key to successful leadership, according to Talent Peak Advisors LLC, whose founder, Soojin Kwon, served for 18 years as head of MBA admissions and program at the University of Michigan […]<\/p>\n","protected":false},"author":1,"featured_media":19174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-19173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\nHow Personal Branding Can Help Your MBA Applications Come To Life | Brandiary<\/title>\n<meta name=\"description\" content=\"What is a personal brand and how can cultivating one help you get accepted to business school? What Is A Personal Brand? 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