{"id":19155,"date":"2023-10-28T20:17:44","date_gmt":"2023-10-28T20:17:44","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/5-ways-to-share-thought-leadership-on-linkedin-and-expand-your-career\/"},"modified":"2023-10-28T20:17:45","modified_gmt":"2023-10-28T20:17:45","slug":"5-ways-to-share-thought-leadership-on-linkedin-and-expand-your-career","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=19155","title":{"rendered":"5 Ways To Share Thought Leadership On LinkedIn And Expand Your Career"},"content":{"rendered":"
\n

Part of Kathy Caprino\u2019s series \u201cCreate Your Own Career Breakthrough\u201d<\/em><\/strong><\/p>\n

Working with hundreds of mid- to high-level professionals each year, most come for help to grow in their careers but are also looking for strategies to make a bigger impact in ways that matter to them. Emerging leaders, for instance, want to shape the direction of their organizations in positive ways. Others want to focus on more purpose-driven work by pivoting or changing their careers entirely. And others still hope to go out on their own and launch their own enterprises.<\/p>\n

Some of these individuals are already using LinkedIn to their full advantage, but most are not. People often don\u2019t recognize the value of sharing their unique ideas, views and expertise on LinkedIn, and thousands are, in fact, \u201chiding.\u201d I can tell a great deal about a person\u2019s view of themselves and their career by what they are sharing on LinkedIn, and more importantly, what they\u2019re failing to share or highlight<\/em> on their profiles.<\/p>\n

What is \u201cthought leadership\u201d and why will it help our careers to explore and expand our own?<\/h2>\n

There are many definitions of what a \u201cthought leader\u201d is, but one simple and clear definition that sums it up well, is below, from Business News Daily:<\/p>\n

<\/fbs-ad><\/p>\n

\u201cAs a notable expert in a specific company, industry or society, a thought leader offers guidance and insight to those around them. In other words, a thought leader has a positive reputation for helping others with their knowledge and insight.\u201d <\/em><\/p>\n

Thought leadership, in my view, is more than just spouting our own views to hear ourselves talk. It emerges from deeply honed expertise, from an ongoing, focused commitment to understanding a topic or content area deeply, and from a set of values that involves authenticity, transparency, and supporting others to grow and thrive. It also involves offering content and commentary that can help people think differently and process what is happening in their lives in a thought-provoking, healthy and beneficial way.<\/p>\n

But many people I\u2019ve spoken with doubt they have anything important or useful to say. Hundreds of women I\u2019ve worked with believe deep down, \u201cI can\u2019t be a thought leader\u2014I don\u2019t know enough.\u201d And they\u2019re often afraid people will put them down or ridicule them for becoming more visible on LinkedIn (and in their careers generally). I\u2019ve found this to be a big part of the \u201cimposter syndrome\u201d that 75% of executive women experience today.<\/p>\n

This idea that we don\u2019t know enough to be helpful to others is also an aspect of what I\u2019ve seen are the 7 most damaging power and confidence gaps that negatively impact a staggering 98% of professional women today.<\/p>\n

For instance, according to my latest study, Power Gap #1 (of the 7 gaps) is \u201cNot Recognizing Your Special Talents, Abilities and Accomplishments,\u201d which 63% of professional women face today. When we have this gap\u2014of failing to understand the important and unique things we\u2019ve accomplished and created\u2014we find it very hard to thrive to the highest degree in our work and careers.<\/p>\n

How to start sharing your thought leadership on LinkedIn today<\/h2>\n

Here are 5 simple steps that will get you moving:<\/strong><\/sup><\/h2>\n

1. Follow other thought leaders and share their great content<\/h2>\n

Start to follow experts and leaders from a wide array of fields and industries who are making a positive difference in ways that inspire you. Read their work regularly, and when an article or post strikes a chord in you, repost it. Tag the expert in your share, and offer a few sentences explaining why this article in particular resonated with you, and what you think about the information they\u2019ve shared. In this way, you are curating great content for your current and new followers, and demonstrating your specific \u201ctake\u201d on the issue.<\/p>\n

2. Share quote images that offer uplifting messages<\/h2>\n

Many thought leaders today share designed images that offer a specific quote intended to help us realize, remember or rethink something important, or spur on new actions that will help us grow. Quote images are very popular because they are quick to read and process, memorable, visual, and can be immediately impactful.<\/p>\n

Find quotes that inspire you\u2014either from quote websites, or from other people\u2019s sharing on LinkedIn or other social media platforms, or try your hand at writing some yourself. Share these messages with the intention of helping readers in some core way.<\/p>\n

Remember, always credit the original author of the quote and tag them if you can. You can use a creative online tool like Canva to help you generate beautiful images that present the quote in an aesthetically compelling way.<\/p>\n

3. Develop polls that pose intriguing questions<\/h2>\n

LinkedIn\u2019s poll feature allows members to create and publish polls that offer important and thought-provoking questions, along with up to four answer options for members to vote on. I\u2019ve found in my own LinkedIn polls that they can generate thousands of responses and the comments provided by voters paint a fascinating picture of the issue presented. It can be a very helpful process for both voters and other readers to learn what the LinkedIn community is feeling and thinking about key questions around life and careers. As an example, a recent poll on retirement shared what thousands of people believe they want to do when they hit \u201cretirement age.\u201d<\/p>\n

4. Request recommendations\u2014and offer them\u2014from\/to people who have inspired and helped you<\/h2>\n

Your LinkedIn profile is often the first place people (colleagues, hiring managers, recruiters, etc.) will go to learn more about you professionally. One potent way to have your profile stand out from the competition and highlight you as a thought leader is to obtain\u2014and give\u2014great recommendations and endorsements.<\/p>\n

Reach out to 10 professionals you\u2019ve worked with or for, whom you respect, trust and admire, and ask them for a recommendation. And don\u2019t just ask for recommendations\u2014offer them as well.<\/p>\n

When I review an individual\u2019s LinkedIn profile, I\u2019m looking for not only what others are saying about them, but also what they\u2019re sharing about their colleagues, employees and leaders. Publishing recommendations of others reveals that you\u2019re generous and giving. You\u2019re not a \u201ctaker\u201d\u2014you\u2019re happy to support the growth of others and share their great work and contributions with the larger world.<\/p>\n

Here\u2019s some simple language you can start with, to request a recommendation: <\/strong><\/p>\n

\u201cDear ___:<\/em><\/p>\n

Hello! It\u2019s been a long time! I\u2019ve so enjoyed watching your success at ___, and learning about all your latest developments.<\/em><\/p>\n

At this time, I\u2019m focusing on building my LinkedIn profile, and sharing more thought leadership and I wondered if I may ask you a favor? I so enjoyed working with you, and I was hoping you might be open to sharing a few positive words about the work we did together, and how you experienced me and our collaboration, and any positive outcomes from it?<\/em><\/p>\n

I\u2019m looking to expand my work and contributions in the content areas of _______, _____, ______ so any comments about those in particular would be so helpful.<\/em><\/p>\n

I\u2019m so grateful for your help! And I\u2019m happy to do the same for you. I\u2019ve just written a testimonial for you and submitted it for your approval. I hope you like it!<\/em><\/p>\n

Thank you again for all your help, and let’s catch up soon.\u201d<\/em><\/p>\n

________<\/p>\n

5. Write articles that share your specific take on key issues<\/h2>\n

Finally, start the process of writing and posting articles that present your unique perspective and \u201clens\u201d about the content areas you know best. Writing can be a tremendously powerful process that helps you 1) more clearly hone your ideas and beliefs, and your specific \u201cmodels for change,\u201d 2) articulate your ideas in ways that move people forward, and 3) stimulate further discussion and thought, that are helpful for the reader in their life and work.<\/p>\n

Taking the steps to become a thought leader and sharing your unique perspectives on LinkedIn is an enlivening step that can enrich your career and professional life. But the very first step in this process is actually believing <\/em>that you have something helpful to say.<\/p>\n

Once you can accept that possibility, and do the work to hone your ideas and messages, then it\u2019s time to get out there and share what you know with the aim of helping others on their journey.<\/p>\n

Kathy Caprino is a career and leadership coach, author, host of <\/em>Finding Brave<\/em>, and <\/em>The Most Powerful You<\/em> speaker and trainer. <\/em><\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Part of Kathy Caprino\u2019s series \u201cCreate Your Own Career Breakthrough\u201d Working with hundreds of mid- to high-level professionals each year, most come for help to grow in their careers but are also looking for strategies to make a bigger impact in ways that matter to them. Emerging leaders, for instance, want to shape the direction […]<\/p>\n","protected":false},"author":1,"featured_media":19156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-19155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\n5 Ways To Share Thought Leadership On LinkedIn And Expand Your Career | Brandiary<\/title>\n<meta name=\"description\" content=\"Part of Kathy Caprino\u2019s series \u201cCreate Your Own Career Breakthrough\u201d Working with hundreds of mid- to high-level professionals each year, most come for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=19155\" \/>\n<meta property=\"og:locale\" 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