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Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.<\/p>\n
Ski brand rebrand: <\/strong>A New York ski resort\u2019s whimsical rebrand is being ill-received on the internet, with marketer and TikToker Ashwinn Krishnaswamy calling it \u201cone of the biggest branding disasters\u201d he\u2019s ever come across. Commenters are also calling out what they see as a confusing membership program, with the highest tier including an \u201cinitiation fee\u201d that costs $150k, while others said the copy seems AI-generated and graphics look like they were done with Canva.<\/p>\n Swift backtrack:<\/strong> Outdoor Voices compared its fleece to Taylor Swift\u2019s Folklore<\/em> era on Instagram with photos from the album before the post disappeared. A good reminder to all marketers: you\u2019re never more than one post away from trouble, trouble, trouble. \ud83c\udfb5<\/p>\n<\/p>\n View on Twitter.<\/a><\/p>\n One brand that\u2019s doubling down on its Swift content? The NFL.<\/p>\n BookTok:<\/strong> We haven\u2019t seen content like this since Heidi Montag<\/a>. Influencer Addison Rae was seen reading<\/a> Britney Spears\u2019s new memoir while walking down the street, prompting some to wonder if it was all part of a staged paparazzi shoot to promote the book. But if it gets Britney more book sales, then all we can say is:<\/p>\n<\/p>\n Your weekly dose of humbling:<\/strong> From millennial social captions to influencer speak, no one was safe from parody this week. But if you made it through all your client calls without telling any of them that you love them, you may be doing better than you think.<\/p>\n<\/div>\n Get marketing news you’ll actually want to read. Subscribe to Marketing Brew today.<\/p>\n