{"id":18902,"date":"2023-10-27T00:07:43","date_gmt":"2023-10-27T00:07:43","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/anine-bing-focusing-on-expansion-with-kate-moss-as-face-of-the-brand\/"},"modified":"2023-10-27T00:07:45","modified_gmt":"2023-10-27T00:07:45","slug":"anine-bing-focusing-on-expansion-with-kate-moss-as-face-of-the-brand","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=18902","title":{"rendered":"Anine Bing Focusing On Expansion, With Kate Moss As Face Of The Brand"},"content":{"rendered":"
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When the person on your brand\u2019s vision board ends up serving as the face of your most recent campaign, it\u2019s a sure sign that your vision and your brand strategy are aligned.<\/p>\n

That\u2019s the case for Los Angeles-based fashion brand Anine Bing, who has partnered with iconic British supermodel Kate Moss to serve as the global face of its 2023 Fall \/ Winter brand campaign.<\/p>\n

And the feeling is mutual, making the synergy of the partnership even more seamless. Moss described the Anine Bing brand as \u201cClothes that are essential, timeless \u2014 classic with an edge.\u201d<\/p>\n

Moss is an icon who transcends generations. Anine Bing is a brand focused on timeless essentials, to build the everyday fashion uniform.<\/p>\n

They both represent rebellion and a hint of rock \u2018n\u2019 roll, while staying classic and real.<\/p>\n

The campaign, shot by notable fashion photographer Chris Colls, pays tribute to timeless silhouettes with \u201890s-inspired details, including a modern take on rock \u2018n\u2019 roll dressing (which has remained a central theme of Anine Bing\u2019s collections since the brand\u2019s launch over a decade ago).<\/p>\n

\u201cKate Moss has been the unofficial face of the Anine Bing moodboards since the brand launched in 2012 \u2014 and she\u2019s been an inspiration for as long as I can remember,\u201d Bing shares. \u201cKate is the epitome of timeless beauty and iconic style, embodying everything that Anine Bing stands for as a brand.\u201d<\/p>\n

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Another point of synergy between Bing and Moss: championing female empowerment.<\/p>\n

\u201cPart of the reason I wanted to start my agency \u2014 Kate Moss Agency \u2014 was to offer support to the new young models in the industry to ensure they felt protected and know they have options, that they can say \u2018no\u2019 when something doesn’t feel right,\u201d Moss explains. \u201cI am really happy to lend my support to other women and friends in the industry whenever I can.\u201d<\/p>\n

Anine Bing is a brand rooted in Scandinavian simplicity with American energy, cofounded by Anine Bing (who also serves as Chief Creative Officer) and Nicolai Bing (Chief Executive Officer).<\/p>\n

After over a decade of making its mark in the industry, Anine Bing has become recognized as a global fashion house focused on everyday wardrobe essentials and investment pieces for women seeking a timeless yet rebellious approach to style.<\/p>\n

While its collections will always evolve, the brand creates pieces that women can wear 10 years from now.<\/p>\n

Currently boasting 21 retail stores globally, the brand is making waves, with international billboards starring Moss to retail expansion in new cities for the remainder of this year (slated for Boston, Toronto, as well as a second store in Paris). Coming up for 2024? A year of expansion for the brand, including a focus on the China market.<\/p>\n

\u201cRetail has always been an important part of the Anine Bing brand,\u201d Bing explains. \u201cOur freestanding stores serve as a place for us to showcase the Anine Bing lifestyle \u2014 they are crucial for brand building and also play a role in supporting our growing e-commerce business. The purpose of our retail stores is to offer our customers an immersive experience, as well as one-on-one styling and exclusive product offerings. They help build brand awareness and community within key markets.\u201d<\/p>\n

Along with international expansion, Anine Bing celebrated its 10-year anniversary in 2022 \u2013 a monumental milestone. The cofounders spoke about business advice at Harvard Business School, in March 2023.<\/p>\n

Among the three most critical lessons the partners in business and life have learned, in this decade of growing and expanding the Anine Bing brand?<\/p>\n

1- <\/strong>Have a clear vision and stick to it.<\/p>\n

2-<\/strong> Surround yourself with people that understand your vision.<\/p>\n

3-<\/strong> Don\u2019t be afraid to hire people who know more than you do \u2014 that is how we learn and grow. Surround yourself with people that can teach you new skills and allow your teams to learn from each other.<\/p>\n

\u201cEver since I was a young girl, I’ve been creating vision boards for everything I wanted in life,\u201d Bing shares. \u201cFrom business to personal life \u2014 it really works! I definitely believe in setting goals and believe this is such a helpful way to stay focused and positive.<\/p>\n

For other brands looking to create a moodboard or vision board (which helps to inspire and stay laser-focused on goals), here are Bing\u2019s two key tips:<\/p>\n