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Advertising Week New York: We came, we saw, we The four-day conference last week was chock-full of, well, everything, including panels and keynotes from brands like Mattel and Netflix and topics ranging from women\u2019s sports to the importance of food delivery. And in addition to some extremely <\/em>long lines, we saw some surprisingly candid conversations about the realities of the business.<\/p>\n In no particular order, here are some things we heard onstage at the conference that had our ears perking up.<\/p>\n \u201cPeople think maybe we may have had something to do with it. Absolutely not. We knew nothing. We knew what you guys knew.\u201d\u2014Marissa Solis, SVP of global brand and consumer marketing for the NFL, on a panel about Gen Z and sports<\/p>\n \u201cThere were pressure points where I might have gotten a few extra gray hairs and lost some sleep. The first was having lunch with the president of marketing at Warner Bros. when he pitched me the marketing handle for the teaser campaign: \u2018If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you.\u2019 That immediately took me aback. As a brand steward, why would I put the word \u2018hate\u2019 out there? It was really uncomfortable. But we agreed that we wanted to reach a broad audience and get people that had maybe not been associated with the brand for a while to re-engage. We had to be self-aware.\u201d\u2014Lisa McKnight, EVP and chief brand officer, Mattel, in a conversation about the brand\u2019s evolution<\/p>\n \u201cClorox reached out, and I was like, well, that\u2019s not our jam. We don\u2019t really use Clorox\u2026and they gave me an offer that was insane. I have never been offered this amount. It was $38,000 to do a campaign with them. I\u2019m like, \u2018Holy shit, that\u2019s so much money!\u2019 But I\u2019m like, I\u2019m not doing it because it doesn\u2019t feel authentic to us\u2026I\u2019m represented by Whalar, and they reached out an hour later, and usually when they approach me, they\u2019ve negotiated at the highest dollar. And so they reached out, and they\u2019re like, \u2018[Clorox is] really flexible, and they want to give you $58,000.\u2019 I\u2019m like, \u2018I\u2019m dousing myself in Clorox as we speak.\u2019\u201d\u2014Jos\u00e9 Rol\u00f3n, content creator on TikTok and Instagram as @nycgaydad, on a panel about the creator economy<\/p>\n \u201cBefore we technically called them creators, I had the experience of starting my career at MTV\u2014where I quickly learned if you just said the word \u2018Snooki,\u2019 you could do 10x traffic.\u201d\u2014<\/em>Nicole Sia, senior director of content and social marketing, DoorDash, on a panel about investing in influencer marketing<\/p>\n \u201cI\u2019ve been told I need to put money in a swear jar if I say \u2018authenticity.\u2019\u201d\u2014Jesse Perl, VP of brand marketing, Major League Soccer, on a panel about brands tapping into soccer<\/p>\n Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n \u201cWith NIL, not gonna lie, wish I was back in college right now.\u201d\u2014<\/em>Minnesota Lynx forward Aerial Powers, during a panel about women\u2019s sports and performance marketing<\/p>\n \u201cI hope we get to a point where we just call it \u2018sports,\u2019 and we don\u2019t have to call it \u2018women\u2019s sports.\u2019\u201d\u2014<\/em>Andrea Brimmer, chief marketing and PR officer, Ally Financial, on a panel about women\u2019s sports<\/p>\n \u201cAt Adidas, looking at the demographics of the folks that work in soccer versus some other sports, we\u2019re probably really the only team that has women in sports marketing, versus our one person that works on the WNBA side. [Soccer] is very much more inclusive. I maybe wouldn\u2019t have been able to break into another area at Adidas.\u201d\u2014<\/em>Kelsey Hough, soccer sports marketing manager, Adidas, during a panel about brands tapping into soccer<\/p>\n \u201cWe\u2019re a little stuck in between the future and the legacy side of it. So a lot of times we\u2019ll have conversations with brands, and it\u2019s all about audience and they need to find the audiences. And then we\u2019ll get an RFP from them and they\u2019ll say, \u2018We want to reach [in-market] car shoppers, but we don\u2019t want any news.\u2019 So all of a sudden, you\u2019ve now just restricted the pool of people you want to reach, assuming that no one [watching the] news is going to buy a new car.\u201d\u2014Mark Marshall, chairman of NBCU\u2019s global advertising and partnerships division, during a conversation about the TV industry\u2019s transformation<\/p>\n \u201cThere\u2019s a lot of two-for-five and two-for-six offers out there, and there\u2019s someone that is mostly yellow that advertises a lot more than us. So the risk is we run an ad and people go there instead of us\u2026At the end of the day, I love the creative, but it\u2019s all about selling cheeseburgers. So we\u2019ve got to make sure we do that.\u201d\u2014Carl Loredo, global CMO, Wendy\u2019s, in a conversation about the brand\u2019s approach<\/p>\n \u201cI hate when my football team loses. I\u2019m a Giants fan, and so I\u2019m in pain. So I used to pick seven to 10 teams [to root for]…Never the Patriots, though.\u201d\u2014Dany Garcia, founder CEO, and chairwoman, The Garcia Companies, during a panel about on-demand sports fans<\/p>\n<\/div>\nconquered<\/del> survived.<\/p>\nOn Taylor Swift and Travis Kelce<\/strong><\/h2>\n
On Barbie and Barbie<\/em><\/strong><\/h2>\n
On influencers<\/strong><\/h2>\n
On sports marketing<\/strong><\/h2>\n
Get marketing news you’ll actually want to read<\/h5>\n
On TV ad buying<\/strong><\/h2>\n
On the golden arches<\/strong><\/h2>\n
On the New England Patriots<\/strong><\/h2>\n