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Get marketing news you’ll actually want to read<\/h5>\n
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\nPamela Drucker Mann is global CRO at Cond\u00e9 Nast. She\u2019s held several roles at the media company since joining more than a decade ago.<\/p>\n
Favorite project you\u2019ve worked on?<\/strong> This goes a while back but several years ago, my team and I worked really hard to launch our Cond\u00e9 Nast \u201cNext Gen\u201d marketing campaign. It marked the first time that we launched a campaign for the company rather than the individual brands. We highlighted all of the incredible up-and-coming creatives\u2014people like Will Welch from GQ. It was such a labor of love and really showcased our amazing talent, so many of whom are superstars in their own right today. Similarly, I loved working on launching the brand Them, which is a platform for all of the bold and rebellious ways that LGBTQ+ people are reshaping our world every day. I have such a passion for this brand and the important role it plays in our cultural conversation. I think what both of these projects had in common is that we were starting from scratch and partnering with our editorial team to build up brands and creatives who had the power to shape the future.<\/p>\nOne thing we can\u2019t guess from your LinkedIn profile?<\/strong> My life outside of work is almost as crazy as my work life. My wife and I are so lucky to have three amazing boys, and we have finally added another girl to our family\u2014our new cat, JJ.<\/p>\nWhat marketing trend are you most optimistic about? Least? <\/strong>I am really eager to see how we can leverage AI more, especially when it comes to getting our brands in front of more consumers.\u00a0<\/p>\nBut more immediate, I think the current shift toward the attention economy is one that\u2019s been long overdue. Performance marketing is no longer really performing. Business outcomes need to be measured on impact and not just on reach.<\/p>\n
That\u2019s why we\u2019ve been doubling down on live moments\u2014consider the viral immediacy of celebrities on the red carpet as a great example. The Vanity Fair Oscar Party delivered 2.2 billion global social media impressions, September\u2019s Vogue World in London had 93 million global views in the first week across all brands and platforms, and Vogue\u2019s Met Live was No. 1 trending on YouTube. At the end of the day, culture is the new KPI, and it\u2019s critical for marketers to lean in.<\/p>\n
What\u2019s one marketing-related podcast, social account, or series you\u2019d recommend?<\/strong> I\u2019d listen to anything that Kara Swisher does.<\/p>\n<\/div>\nRead the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. […]<\/p>\n","protected":false},"author":1,"featured_media":18536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-18535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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