\n
The Paris Olympics won\u2019t kick off until summer 2024, but marketers are already staking their claim on the competition.<\/p>\n
NBCUniversal is sold out of all of the ad slots for the live airing and streaming of the Opening Ceremony, and only has a \u201chandful\u201d of units left in the prime-time re-airing of the ceremony, Dan Lovinger, NBCU\u2019s president of Olympic and Paralympic partnerships, announced Wednesday. The network is also sold out of all planned halftime sponsorship positions across team competitions like soccer and basketball, he said.<\/p>\n
NBCU, which has the rights to air US broadcasts of the games through 2032, is also sold out of \u201cPrime Pods,\u201d a new linear and streaming ad format from NBCU that places ads from a single advertiser within Olympics programming during prime time. (That sell-out was previously reported around the time of the network\u2019s upfronts presentation, when it said it had locked in around $100 million in Olympics ad commitments.)<\/p>\n
In all, total sales are pacing ahead of prior Olympic Games and prior Paralympic Games, an extension of a trend the company previously shared six months ago.<\/p>\n
\u201cWith just about 10 months ago, we\u2019re further ahead than we\u2019ve ever been before, for summer or winter games,\u201d Lovinger told Marketing Brew.<\/p>\n
The advertisers: <\/strong>NBCU is clocking advertiser interest \u201cacross the board,\u201d Lovinger said, with automotive and pharmaceutical brand interest trending upward compared to past games. Brands are particularly interested in women athletes and NBCU\u2019s coverage of women\u2019s sports, which will account for more than 50% of the network\u2019s coverage.<\/p>\n\u201cFrom pharma to tech to auto, you name it, everybody wants to be part of that,\u201d Lovinger said.<\/p>\n
Advertisers are also eager to be involved in the Paralympic Games, he said, which NBCU will air a few weeks after the Olympic Games conclude.<\/p>\n
\n
\n
Get marketing news you’ll actually want to read<\/h5>\n
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
Watch what happens live: <\/strong>NBCU will stream the festivities live on its subscription streaming service Peacock, marking the first time that the summer games will be available in its entirety on streaming, Lovinger said. (The network previously made the 2022 Winter Olympics available to stream on Peacock\u2019s premium tier.) In addition, NBCU is investing big on social, distributing short-form content on sites like X and TikTok and working with creators to make social content from the games, Lovinger said. Overall, the company anticipates that anywhere from 20%\u201325% of total consumption will be through digital channels and Peacock, Lovinger said.<\/p>\nThat streaming consumption means that there is more room for different kinds of advertisers who may have different needs and smaller budgets.<\/p>\n
\u201cIn the past when everything was linear\u2026only a handful of advertisers could literally afford the out of pocket, and so we would do somewhere in the neighborhood of 100 different advertising deals for the Olympics,\u201d Lovinger said. \u201cBut with Peacock and digital and social, we can now extend the mid-tail and the long-tail. So 100 [advertisers] might become 200.\u201d<\/p>\n
Bonne chance: <\/strong>After a challenging few games disrupted by the Covid-19 pandemic and a shift to streaming, Lovinger is optimistic about audience and advertiser interest. Jenny Storms, CMO of NBCU\u2019s sports and entertainment division, said that she expects the popularity of Paris\u2014a top destination for travel among millennials and Gen Z\u2014to serve the network well as it looks to attract viewers.<\/p>\nBeyond that, amid a \u201cvery hotly contested political cycle\u201d with the games sandwiched between the Republican National Convention and the Democratic National Convention, the Olympics could stand out as \u201cthis really pure oasis of goodwill,\u201d Lovinger said.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The Paris Olympics won\u2019t kick off until summer 2024, but marketers are already staking their claim on the competition. NBCUniversal is sold out of all of the ad slots for the live airing and streaming of the Opening Ceremony, and only has a \u201chandful\u201d of units left in the prime-time re-airing of the ceremony, Dan […]<\/p>\n","protected":false},"author":1,"featured_media":17903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-17902","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
Paris Olympics ad sales are \u2018pacing ahead\u2019 of past games | Brandiary<\/title>\n<meta name=\"description\" content=\"The Paris Olympics won\u2019t kick off until summer 2024, but marketers are already staking their claim on the competition.NBCUniversal is sold out of all of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=17902\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paris Olympics ad sales are \u2018pacing ahead\u2019 of past games | Brandiary\" \/>\n<meta property=\"og:description\" content=\"The Paris Olympics won\u2019t kick off until summer 2024, but marketers are already staking their claim on the competition.NBCUniversal is sold out of all of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=17902\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T14:06:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T14:06:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/10\/1697637997_3658e2b440c9943fc85b1132a5b5d8e01d4605b0-5612x3919.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=17902#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=17902\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Paris Olympics ad sales are \u2018pacing ahead\u2019 of past games\",\"datePublished\":\"2023-10-18T14:06:36+00:00\",\"dateModified\":\"2023-10-18T14:06:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=17902\"},\"wordCount\":629,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=17902#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=17902\",\"url\":\"https:\/\/mysourcefunding.com\/?p=17902\",\"name\":\"Paris Olympics ad sales are \u2018pacing ahead\u2019 of past games | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2023-10-18T14:06:36+00:00\",\"dateModified\":\"2023-10-18T14:06:38+00:00\",\"description\":\"The Paris Olympics won\u2019t kick off until summer 2024, but marketers are already staking their claim on the competition.NBCUniversal is sold out of all of\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=17902#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=17902\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=17902#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paris Olympics ad sales are \u2018pacing ahead\u2019 of past games\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paris Olympics ad sales are \u2018pacing ahead\u2019 of past games | Brandiary","description":"The Paris Olympics won\u2019t kick off until summer 2024, but marketers are already staking their claim on the competition.NBCUniversal is sold out of all of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=17902","og_locale":"en_US","og_type":"article","og_title":"Paris Olympics ad sales are \u2018pacing ahead\u2019 of past games | Brandiary","og_description":"The Paris Olympics won\u2019t kick off until summer 2024, but marketers are already staking their claim on the competition.NBCUniversal is sold out of all of","og_url":"https:\/\/mysourcefunding.com\/?p=17902","og_site_name":"Brandiary","article_published_time":"2023-10-18T14:06:36+00:00","article_modified_time":"2023-10-18T14:06:38+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/10\/1697637997_3658e2b440c9943fc85b1132a5b5d8e01d4605b0-5612x3919.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=17902#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=17902"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Paris Olympics ad sales are \u2018pacing ahead\u2019 of past games","datePublished":"2023-10-18T14:06:36+00:00","dateModified":"2023-10-18T14:06:38+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=17902"},"wordCount":629,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=17902#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=17902","url":"https:\/\/mysourcefunding.com\/?p=17902","name":"Paris Olympics ad sales are \u2018pacing ahead\u2019 of past games | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2023-10-18T14:06:36+00:00","dateModified":"2023-10-18T14:06:38+00:00","description":"The Paris Olympics won\u2019t kick off until summer 2024, but marketers are already staking their claim on the competition.NBCUniversal is sold out of all of","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=17902#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=17902"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=17902#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Paris Olympics ad sales are \u2018pacing ahead\u2019 of past games"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/17902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17902"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/17902\/revisions"}],"predecessor-version":[{"id":17904,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/17902\/revisions\/17904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/17903"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}