{"id":17544,"date":"2023-10-16T02:02:25","date_gmt":"2023-10-16T02:02:25","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/latina-founders-share-the-superpowers-that-took-them-from-startup-to-success\/"},"modified":"2023-10-16T02:02:26","modified_gmt":"2023-10-16T02:02:26","slug":"latina-founders-share-the-superpowers-that-took-them-from-startup-to-success","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=17544","title":{"rendered":"Latina Founders Share The Superpowers That Took Them From Startup To Success"},"content":{"rendered":"
\n

October recognizes Latina Equal Pay Day. That means Latinas have to work nine months longer to make the same pay as white men. In other words, Latinas earn about 52 cents to every dollar paid to white, non-Hispanic men.<\/p>\n

The good news is, there is no shortage of Latinas working hard to flip that statistic – and they are succeeding. Several of these female founders were featured at a recent \u201cCelebrating Latina Disruptors\u201d event in New York City, co-hosted by event founder Sandra Campos and Luminary\u2019s Cate Luzio.<\/p>\n

The founders told their origin stories, explained the obstacles they face and, importantly, shared the secret sauce to succeeding when the odds are stacked against them.<\/p>\n

Build Your Personal Board of Directors.<\/h2>\n

<\/fbs-ad><\/p>\n

One theme repeated consistently throughout the event was the importance of quality over quantity when establishing your inner network, or \u201cpersonal board of directors.\u201d Founders should focus on finding people who will amplify you rather than drain you. \u201cYour success is entirely up to the people you allow in your inner circle,\u201d says Lisa Morales-Hellebo. The CEO and co-founder of Refashnd Ventures recommends being selective and surrounding yourself only with people who will willingly give to you; and then when you are able, make sure to give back. \u201cFind mentors who will become sponsors,\u201d she says. \u201cAnd remember, if they\u2019re not supporting you, they\u2019re in your way.\u201d<\/p>\n

Use Your \u201cOtherness\u201d As Your Superpower.<\/h2>\n

All of the speakers described times during their lives when they sought to hide their immigrant backgrounds. Bricia Lopez, a native of Oaxaca Mexico, eventually realized her Mexican heritage provided a real opportunity. She now brings the authentic tastes of her native region to Los Angeles at her Guelaguetza restaurant and nationwide through her Oaxacan Pantry. Similarly, Stefanie Garcia Turner, a veteran in the natural products space, grew up wanting to assimilate and enjoy the spoils of American life, like Kool-Aid and Lunchables. Noticing that the Latin American food aisles in grocery stores hadn\u2019t evolved in decades, she decided to disrupt the space, combining the flavors of Latin America with healthy ingredients to deliver products like powdered agua frescas and coffee drink mixes through her Tuyyo Foods. As Lopez says, \u201cYou can\u2019t buy culture.\u201d<\/p>\n

Figure Out Your Life\u2019s Work.<\/h2>\n

To be successful, you have to figure out where your passion lies, advises Morales-Hellebo. \u201cDon\u2019t worry about pleasing your parents; figure out what matters to you and then go all in.\u201d Maria Palacio did just that. Growing up in a family of coffee farmers in Colombia, she knows firsthand the struggle and poverty these farmers endure. When she arrived in the Bay area and saw customers paying in excess of $5 for a cup of coffee, she knew the process was broken – and set out to fix it. She and her husband started Progeny Coffee, a sustainable coffee brand that works directly with Colombian coffee farmers to educate and empower them, and to streamline the antiquated coffee supply chain, putting more money directly in the pockets of the farmers. \u201cImpact has become my superpower,\u201d Palacio says.<\/p>\n

Content Creation is Key.<\/h2>\n

Many people hire social media managers to post<\/em> their social media content but focus less on the actual creation<\/em> of it. \u201cPosting content is easy; creation is what matters,\u201d advises Lopez. \u201cFind a team that can film you and actually create the videos for you.\u201d She hired a local video team to follow her and her team daily, to capture and edit authentic content to post. And when it comes to social content, consistency is key. \u201cPosting every single day has resulted in tremendous growth for us,\u201d says Lopez.<\/p>\n

\u201cLook at social media as an actual distribution channel – digital distribution,\u201d she says. \u201cIf you introduce a new product through your content on social media, when you launch, it\u2019s going to be way easier because you\u2019ll already have a base.\u201d<\/p>\n

Consider Crowdfunding.<\/h2>\n

Venture capital has historically been controlled by white men who tend to invest in people who look like them. In fact, less than 1% of VC funding goes to Latino-led businesses, according to Axios. So, Latina founders looking to fund their growth have to have thick skin and fish in the right pond. \u201cKnock on 100 doors,\u201d says Morales-Hellebo, \u201cbut only knock on the doors of people who believe in your worth.\u201d And if that doesn\u2019t work, Kim Lewis suggests crowd funding. The CEO and founder of Curlmix turned down an offer on Shark Tank and instead turned to her 100,000 customers through a Wefunder crowdfunding campaign. Curlmix raised its first $1M in less than four hours and ultimately raised more than $4.5 million via crowdfunding.<\/p>\n

These female founders are not letting stereotypes or statistics get in their way. \u201cTenacity is our superpower,\u201d says Morales-Hellebo. \u201cIt\u2019s every Latina\u2019s superpower.\u201d<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

October recognizes Latina Equal Pay Day. That means Latinas have to work nine months longer to make the same pay as white men. In other words, Latinas earn about 52 cents to every dollar paid to white, non-Hispanic men. The good news is, there is no shortage of Latinas working hard to flip that statistic […]<\/p>\n","protected":false},"author":1,"featured_media":17545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-17544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\nLatina Founders Share The Superpowers That Took Them From Startup To Success | Brandiary<\/title>\n<meta name=\"description\" content=\"October recognizes Latina Equal Pay Day. That means Latinas have to work nine months longer to make the same pay as white men. 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