{"id":17511,"date":"2023-10-15T14:18:25","date_gmt":"2023-10-15T14:18:25","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/3-insider-tactics-for-creating-million-dollar-sales-content-sans-selling\/"},"modified":"2023-10-15T14:18:27","modified_gmt":"2023-10-15T14:18:27","slug":"3-insider-tactics-for-creating-million-dollar-sales-content-sans-selling","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=17511","title":{"rendered":"3 Insider Tactics For Creating Million-Dollar Sales Content\u2014Sans Selling"},"content":{"rendered":"
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Content is fuel for any marketing plan. Good content will have consumers hitting the buy button faster than Swifties can gobble up Taylor tickets. Not-so-great sales content will confuse buyers and make them turn away from your offers.<\/p>\n

I\u2019ve already written about turning potential buyers from confused to convinced. I\u2019ve also urged readers of this column\u2014and anyone willing to listen\u2014to create great<\/em> content. But there\u2019s another level entrepreneurs and small business owners may strive to attain\u2014million-dollar<\/em> sales content.<\/p>\n

This level of sales content rises above the common, where content simply highlights 17 features consumers aren\u2019t convinced are worth their time, dollars, and energy. It’s connection-focused content that tells stories and touches consumer emotions in profound and lasting ways.<\/p>\n

When you master the art of connection, what you\u2019re selling feels more like a necessity to buyers\u2014they must have it because your content engages every part of them.<\/p>\n

“The three pivotal elements in that kind of sales content? Fascinate, demonstrate, and resonate,” says marketing expert Tieron Spear, co-founder of Next Level Ambitions. “I think about the Flex Tape commercial by Swift Response, a company with an estimated annual revenue of somewhere between $7 and $25 million,\u201d Spear says.<\/p>\n

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\u201cIn the commercial, water gushes from a hole in a tank. Then, almost magically, the flow is halted when a man swiftly slaps the tape over the hole. This tape-slap demonstrates the product’s efficacy, fascinates viewers with its immediate results, and resonates with people facing similar problems. You can use the same principles to create million-dollar sales content for your business.”<\/p>\n

Fascinating, demonstrative, resonant sales content can be the key to reaching your next audience\u2014and your next level of revenue growth. Here are three insider secrets to creating just that kind of million-dollar sales content\u2014connection-based, authentic, and selling without coming off as sales-y.<\/p>\n

1. Fascinate with scroll-stopping content<\/h2>\n

In the Swift Response example, water gushing from a hole stopped scrollers in their tracks. Who doesn\u2019t want to see what it\u2019s all about?<\/p>\n

You, too, can fascinate with your content in many ways, such as by using surprising headlines that pique curiosity and challenge assumptions. Consider the headline from years ago, \u201cDitch the plastic, go naked,\u201d by Lush, the British cosmetics retailer. The company’s tongue-in-cheek style captures attention while highlighting its packaging-free products and environmental mission.<\/p>\n

If you don\u2019t want to go the video route, as Swift Response did, you could start by turning your static images into GIFs using tools like Motionleap or Typito. I tried Typito with a photo I took yesterday at the Mountain State Fair in Asheville, North Carolina. First, Typito created the video. Then, I used FreeConvert.com to turn the MP4 file into a GIF. My example is simplistic; you can create many more effects than the text effect you see here.<\/p>\n

2. Demonstrate with demos, case studies, and testimonials<\/h2>\n

Swift Response said more with its gushing-water video than they could with 1,000 words by showing the pain\u2014the hole with water flowing out\u2014being instantly relieved with a slap.<\/p>\n

How can you quickly and creatively demonstrate the pain your company solves for buyers?<\/p>\n

One way is to use demos that show how your product or service works in real-life scenarios and how it benefits your customers. Duolingo has an excellent demo video that showcases its features and benefits\u2014in just 30 seconds.<\/p>\n

Case studies are another way to demonstrate the power of your product or service. One case study about the relationship between the organic search company Fractl and its customer, Porch.com, hits many demonstrative boxes.<\/p>\n