{"id":17311,"date":"2023-10-13T06:57:44","date_gmt":"2023-10-13T06:57:44","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/the-top-3-books-for-aspiring-ceos-and-everyone-else\/"},"modified":"2023-10-13T06:57:46","modified_gmt":"2023-10-13T06:57:46","slug":"the-top-3-books-for-aspiring-ceos-and-everyone-else","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=17311","title":{"rendered":"The Top 3 Books For Aspiring CEOs\u2014and Everyone Else"},"content":{"rendered":"<div>\n<p>I periodically teach a half-day seminar in executive education programs for up-and-coming managers. It\u2019s called: \u201cSo you want to be a CEO.\u201d<\/p>\n<p>And, from time to time, aspiring CEOs ask me for book recommendations\u2014essential reading that can help propel them to the C-suite. The truth is this: Just like there\u2019s no \u201cmagic bullet\u201d for a successful workplace culture or success in life more generally, there is no single book that can turn a non-CEO into a chief executive. There are hundreds of books that should be essential reading, and many of them have nothing to do with business.<\/p>\n<p>But, if I had to pick three as \u201cfirst among equals,\u201d they would need to be universally valuable across generations and regardless of specific moments in time. Having served as CEO of several companies over the last four decades, there are indeed a few books that have passed the test of time and proven to be useful over and over again. Here they are, for your reading pleasure:<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\"><strong><em>The Witch Doctors: Making Sense of the Management Gurus<\/em><\/strong><\/h2>\n<p>Published in 1998 by John Micklethwait and Adrian Wooldridge, staff editors of <em>The<\/em> <em>Economist <\/em>at the time, their bestseller is a compendium and commentary on the various contenders over the years for \u201cmanagement guru status.\u201d The co-authors start with sociologist Peter Drucker and his book, <em>Concept of the Corporation<\/em>, a perennial contender for being the \u201cBible\u201d on business management, before going into other formative texts. They finish dismissively with <em>In<\/em> <em>Search of Excellence: Lessons from America&#8217;s Best-Run Companies <\/em>(Tom Peters and Robert H. Waterman Jr.), among other underwhelming texts.<\/p>\n<p>As a result, <em>The Witch Doctors <\/em>ends up being a valuable entry point into the world of business theory writing. Its method of compilation opens readers\u2019 eyes to the good and bad in many examples of business writing, pushing people in other creative directions. What resonates with me is that Micklethwait and Wooldridge are appropriately skeptical about any \u201csecret sauce\u201d for success, since successful outcomes actually come from multifaceted processes that incorporate a wide range of best practices. They remain nuanced, steering clear of misleading generalizations, as do I.<\/p>\n<p><fbs-ad position=\"inread\" progressive=\"\" ad-id=\"article-0-inread\" aria-hidden=\"true\" role=\"presentation\"><\/fbs-ad><\/p>\n<p>If you want a broad understanding of the evolution in thinking about management (and how few ideas hold up over time), this one is required reading for that \u201cmeta\u201d evolutionary view.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\"><strong><em>Work and the Nature of Man<\/em><\/strong><\/h2>\n<p>My next choice\u2014a Frederick Herzberg classic\u2014falls in the space of motivating people. After all, at the heart of every successful CEO is a person who empowers others to accept a broad vision and then pursue it with sustained enthusiasm and proper judgement. Beyond strategy, the best CEOs lead by persuading people to follow them, without losing sight of themselves and their own personal interests.<\/p>\n<p>In the motivational space, much has been written about increasing organizational productivity\u2014how to get more out of the workforce through incentives and other factors. This includes B.F. Skinner\u2019s idea of \u201cpositive reinforcement,\u201d which provides a bedrock understanding of human nature. However, this sort of operant conditioning can and often does lead to utopian models that are authoritarian at heart and (rightly) cautioned in George Orwell\u2019s <em>1984<\/em>.<\/p>\n<p><em>Work and the Nature of Man <\/em>has proven to be visionary throughout my experiences in the C-suite, and it is supported by more contemporary work on high-performing cultures. Before diving into the entire book, it is best to read Herzberg\u2019s summary piece in <em>Harvard Business Review<\/em>, still one of the most widely read in the publication\u2019s history. He asks the question, \u201cOne More Time: How Do You Motivate Employees?\u201d<\/p>\n<p>And Herzberg answers it correctly. Rather than focusing on praise, punishment, and even hard cash, the author urges employers to make work more meaningful and valued by those who produce its product. Successful CEOs make individuals feel seen and heard as <em>individuals<\/em> with their own unique thoughts, rewarding them via opportunities commensurate with their effort and bottom-line results.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\"><strong><em>Extraordinary Popular Delusions and the Madness of Crowds<\/em><\/strong><\/h2>\n<p>My last recommendation is from 1841, when journalist Charles Mackay first published his thoughts under the title, <em>Memoirs of Extraordinary Popular Delusions<\/em>. The book was released in three volumes: \u201cNational Delusions,\u201d \u201cPeculiar Follies,\u201d and \u201cPhilosophical Delusions.\u201d<\/p>\n<p>Especially for aspiring CEOs in industries involving finance, investments, and capital markets, Mackay\u2019s work serves as a reminder of \u201cforever think\u201d traps\u2014the magical thinking behind every boom, bubble, and bust. As the Scotsman suggests, every generation succumbs to delusions and crowds tend to get carried away. The book\u2019s three volumes hint at the fact that popular delusions will always be with us, issuing a warning to managers to avoid buying into the latest collective madness.<\/p>\n<p>From the Mississippi Scheme and the South Sea Bubble to Witch Mania and the Crusades, Mackay outlines the many downsides of groupthink and how it plays out in financial markets. It is so compelling that financial writer Michael Lewis included the financial mania volume in his own book, <em>The Real Price of Everything: Rediscovering the Six Classics of Economics<\/em>, as one of the six most important works of economics, alongside writings by Adam Smith, Thomas Robert Malthus, David Ricardo, Thorstein Veblen, and John Maynard Keynes. That\u2019s quite the company!<\/p>\n<p>Happy reading. If you\u2019re an aspiring CEO or just someone who feels the need to read, these three books won\u2019t lead you astray.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.forbes.com\/sites\/johnrau\/2023\/10\/12\/the-top-3-books-for-aspiring-ceos-and-everyone-else\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I periodically teach a half-day seminar in executive education programs for up-and-coming managers. It\u2019s called: \u201cSo you want to be a CEO.\u201d And, from time to time, aspiring CEOs ask me for book recommendations\u2014essential reading that can help propel them to the C-suite. The truth is this: Just like there\u2019s no \u201cmagic bullet\u201d for a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-17311","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Top 3 Books For Aspiring CEOs\u2014and Everyone Else | Brandiary<\/title>\n<meta name=\"description\" content=\"I periodically teach a half-day seminar in executive education programs for up-and-coming managers. 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