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Selena Gomez, star of Hulu\u2019s Only Murders in the Building<\/em> and founder of Rare Beauty, has been open about her struggles with mental health throughout her career: The actress and singer has spoken about dealing with anxiety and depression, revealing in 2020 that she\u2019d been diagnosed with bipolar disorder.<\/p>\n After years of talking about it in public, Gomez helped found Wondermind, a media company dedicated to mental health, in 2022. Wondermind\u2014which Gomez founded with her mom, Mandy Teefey, and Daniella Pearson, founder and CEO of The Newsette\u2014seeks to destigmatize mental health and mental illness in an accessible manner.<\/p>\n It started with a newsletter that\u2019s sent to subscribers three times a week, featuring mental health tips from experts, celebrity interviews, and related educational content. Recently, Wondermind began developing its first docuseries, which will focus on athlete mental health, as it evolves into a more all-encompassing media company creating content across podcasts, a website, and more.<\/p>\n \u201cI think that our differentiator is trying to make sure that our content is as relatable and accessible and as inclusive as possible. We really pride ourselves in having no jargon and no judgment,\u201d Casey Gueren, VP of content at Wondermind, told us. Last year, Wondermind raised $5 million at a $100 million valuation.<\/p>\n The docuseries, titled Behind the Racquet<\/em>, was announced during this year\u2019s US Open. It will focus on \u201cthe challenges athletes face and explore mental health through the lens of the athletes who are living with it,\u201d according to Gueren, specifically focusing on tennis. Featuring hour-long episodes, each containing three player vignettes, it will touch on themes like disordered eating, family, grief, and anxiety, Deadline reported.<\/p>\n Tennis pros Venus Williams and Noah Rubin, who runs a mental health education website of the same name, have signed on as executive producers of the series.<\/p>\n Wondermind has more than 400,000 followers on Instagram and nearly 60,000 on TikTok. Gomez sometimes amplifies Wondermind content on her own Instagram, which has over 400 million followers.<\/p>\n Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n As it grows its various media offerings, Gueren, who previously worked at Self and BuzzFeed, said Wondermind has been focusing on short-form video content. \u201cLoneliness content does really well for us, like how to make friends as an adult. Friendship, weird friendship dynamics, family issues, and family dynamics have done really well for us,\u201d she said. \u201cSelf-esteem and body image content, and then the content that we create around specific conditions, has also performed well.\u201d<\/p>\n Wondermind\u2019s podcasts include Baggage Drop<\/em>, which featured roughly 10-minute episodes where therapists discussed topics like self-care and self-compassion. It was designed to help listeners \u201crelieve some of the baggage that could be holding you back from whatever it is you\u2019re trying to accomplish on your mental health journey,\u201d according to Gueren.<\/p>\n Another podcast, The Business of Feelings<\/em>, features conversations with successful people, like Bonobos founder Andy Dunn, about their careers and the \u201cthe emotional journey they embarked on along the way.\u201d<\/p>\n Since debuting, Wondermind has worked with sponsors including Fidelity and Powerade. Last year, it worked with Aerie on a content and event series focused on body acceptance and self-confidence.<\/p>\n The company has also hosted IRL activations, like a Newsstand pop-up event it held in Brooklyn this past spring. Gueren said the event drew more than 2,500 attendees, and featured wellness sessions, mental fitness workshops, and guided classes.<\/p>\n Physical newspapers featuring Wondermind editorial content were also available to those who stopped by. The activation was sponsored by Avocado Mattress, a partner that Gueren said aligned with Wondermind\u2019s values. According to Gueren, Wondermind plans to host events outside of New York as well.<\/p>\n In the meantime, Wondermind has been partnering with other mental health organizations. For World Mental Health Day on Oct. 10, it collaborated with wellness-focused clothing brand Self Care is for Everyone on a limited-edition \u201cmental health check-in hoodie,\u201d donating profits to the New York City chapter of the National Alliance on Mental Illness.<\/p>\n<\/div>\nTalk about it<\/strong><\/h2>\n
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