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Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n Jason Apaliski is executive creative director at Pereira O\u2019Dell, where he\u2019s spent more than 15 years. Previously, he was an art director at AKQA.<\/p>\n Favorite project you\u2019ve worked on? <\/strong>There have been so many memorable campaigns over the years. One brand I love working with is Adobe. They are a brand that truly understands their audience and how to engage them by tapping into culture\u2014they also have massive creative ambitions, which is the best type of client to have. Some of my favorite campaigns we\u2019ve created in partnership with Adobe include our Cover Art Song contest with Lil Nas X, What Whack Wears contest with Tierra Whack, and our most recent campaign, \u201dCreate What\u2019s True to You\u201d with Billie Eilish.<\/p>\n What\u2019s your favorite ad campaign?<\/strong> One that sticks out in my head is Wendy\u2019s \u201cKeeping Fortnite Fresh\u201d campaign from a few years ago. Fortnite had just introduced a new mode called Food Fight, inviting fans to choose either Team Burger or Team Pizza based on the world\u2019s two most popular restaurants, Durrr Burger and Pizza Pit. You would think Wendy\u2019s would be Team Burger, but they astutely observed that Durrr Burger only had freezers for their patties, so they aligned with Team Pizza and made it their primary objective not to be the last person standing but to make sure not a single burger freezer was left in the game. Talk about living the brand truth of \u201cfresh, never frozen beef.\u201d It was so simple and smart, but most importantly, it was a great example of how a brand can show up in a way that not only respects an audience\u2019s culture\u2014but adds something ridiculously fun and memorable to it.<\/p>\n Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n One thing we can\u2019t guess from your LinkedIn profile?<\/strong> I love cooking. It\u2019s a great creative outlet that has almost instant results. Sometimes it turns out amazing, other times meh, and occasionally you get something that is only worth a compost bin. But the process of creating something from nothing is so fulfilling, no matter the outcome. Oh, and I have long hair and a beard now. Probably time to update my profile image.<\/p>\n What marketing trend are you most optimistic about? Least?<\/strong> AI. For both. There is so much potential, and the technology is absolutely mind-blowing. It\u2019s really a game changer for creative and non-creative types everywhere. The idea that with a few simple words you can create mind-blowing images and videos was unthinkable just a short time ago. It helps us test out and get to creative ideas much quicker. Is it always good? No. But that\u2019s not the point. It\u2019s about embracing a maker\u2019s mentality and blurring the lines between ideation and creation and honestly just playing with things as a point of inspiration. Pereira O\u2019Dell was one of the first agencies to create an AI Lab to do just that\u2014to experiment and just play with things as they emerge\u2014for ourselves but also our clients.\u00a0<\/p>\n And for as amazing as all of it is, it\u2019s also not a savior or a replacement for true human creativity. It won\u2019t solve all of your marketing problems. It won\u2019t eliminate creative jobs. But it will be a fundamental tool for anyone in the industry for many years to come.<\/p>\n What\u2019s one marketing-related podcast, social account, or series you\u2019d recommend?<\/strong><\/p>\n Right now, I love @midjourney.gallery on IG. It\u2019s so amazing to see what people are capable of making with the help of emerging AI technology, and always a great source of visual inspiration for me.<\/p>\n<\/div>\nGet marketing news you’ll actually want to read<\/h5>\n