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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.<\/p>\n
Traylor snark:<\/strong> Travis Kelce and Taylor Swift took over our timelines for the second week in a row after her appearance at Sunday\u2019s Chiefs-Jets game. Also present in the Kelce family box was Ryan Reynolds, whose ad agency coordinated a stunt that involved Jake from State Farm sitting next to Donna Kelce during the Eagles-Commanders game. The responses were some parts confused, some parts impressed, some parts unimpressed.<\/p>\n The NFL\u2019s Swift-centric social strategy also seems to be getting mixed reviews. Some have called the league\u2019s use of Swift lyrics and photos in its social bios and headers \u201cridiculous,\u201d \u201cuncool,\u201d and \u201ca little strange<\/a>.\u201d Even Kelce commented on his podcast this week that the league may be \u201coverdoing it a little bit.\u201d<\/p>\n One positive PR spin from this week\u2019s game? Swift may no longer have to worry about her private jet\u2019s carbon emissions being the first Google result when searching \u201cTaylor Swift jets.\u201d<\/p>\n October 3, in pieces<\/strong>: To commemorate the \u201cOctober 3\u201d meme and capitalize on a growing trend, Paramount uploaded Mean Girls<\/em> in 23 parts on TikTok this week. Given TikTok\u2019s new \u201cpicture-in-picture\u201d feature, the future of scrolling on your phone while watching TV might be scrolling on your phone while watching TV\u2026on your phone.<\/p>\n Tour de Creator:<\/strong> To promote his new album, Ed Sheeran has appeared in videos with creators ranging from Wishbone Kitchen to Jake Shane. Makes us wonder if this is the new late-night interview format for younger audiences.<\/p>\n Mother of fall:<\/strong> Caitlin Covington is delivering on her seasonal duties. If Starbucks isn\u2019t already working with her, it\u2019s a missed PSL marketing opp (though she seems plenty busy with her recent sponsors, which include Walmart, Nordstrom, and Abercrombie & Fitch).<\/p>\n<\/div>\n