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Nearly a quarter of online marketing dollars will go to ad fraud this year, a report from Juniper Research found.<\/p>\n
Ad fraud is projected to cost marketers $84 billion in 2023, or about 22% of the $382 billion spent on online advertising, according to the marketing research firm. For mobile, it\u2019s a bit higher, representing about 30% of spend.<\/p>\n
According to the report, marketers will spend $747 billion annually on digital advertising in 2028, with ad fraud accounting for 23%. In 2028, most of the ad spend loss (42%) is projected to be in North America, followed by India, per the analysis.<\/p>\n
In the report, ad fraud is defined as \u201cthe illegal act of intentionally repeated clicking on PPC (pay-per-click) ads to artificially inflate traffic statistics and generate revenue for illegitimate sources whilst reducing return on ad spend for advertisers.\u201d It can be done through click bots, click farms, and incentivized clicks.<\/p>\n
The study analyzed digital advertising datasets from 78,000 \u201cunique sources\u201d across 45 countries.<\/p>\n
Research released this summer by the Association of National Advertisers found that marketers spend about $20 billion on \u201cmade-for-advertising\u201d sites that lure readers in with clickbait. <\/p>\n
The industry has recently made moves to try and stamp this inventory out: Last month, several trade groups came together to come up with a common definition for \u201cmade-for-advertising\u201d sites, while supply-side platforms like Pubmatic and Magnite said they\u2019d no longer include this inventory in curated publisher lists sold to select advertisers.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Nearly a quarter of online marketing dollars will go to ad fraud this year, a report from Juniper Research found. […]<\/p>\n","protected":false},"author":1,"featured_media":16452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-16451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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